what_you_uncover

"Understand How to Make the Yellow Pages Really Work
and You Consistently Turn Laser-Targeted Prospects
Into Brand New Customers for Your Business"

Increase the Frequency Prospects Choose You Over Your Competitors. Uncover...

The eye-opening experiment spanning over 2,000 ads in over 242 categories that revealed the 2 most influential characteristics of a Yellow Pages ad (Get ready to be surprised.)

The one part of your ad that actually triggers the phone call itself (and would you believe that most ads leave this out entirely!!). I'll share it with you -and- give you the exact words proven to get results!

The 3 major differences between the Yellow Pages and EVERY other advertising medium you use - responsible for nearly all of the costly mistakes that advertisers make.

What I refer to as the "magical question". It's what everyone who is looking at your ad wants to know (and pretty much all they care about). Answer it better than your competition and you'll clean up! I'll tell you exactly how.

The 5 most powerful headline varieties you can use, and 26 examples you can virtually cut and paste into your ad. I'll also tell you the word you should add to your headline that will make it far more visible. (It's not "Free".)

A simple strategy that dramatically reduces skepticism called the post-headline paragraph. If there's a common trait among people who view your ad, it's skepticism. Think about when you consider doing business with someone you don't know. This grossly underused technique does more to combat skepticism than virtually any I've encountered.

The secret to outrageous offers that will have customers banging down your door. I've used this concept several times and the results were literally EXPLOSIVE! I'll also hand you 2 real-life examples that will kindle "the light bulb" above your head and show you exactly how to apply it to your own business.

How to literally "guarantee" your way to more sales. Your customers will love you for it and most of your competitors will wrongly be too scared to try it. (hint: this technique is so powerful there are books written about this concept alone - I've also used it on this page, and trust me, it works for me every day.)

The sneaky little trick that allows you to change one of your ads most response-producing features - all year long and as often as you like. Everything else in your ad is fixed for an entire year, but this is not. When I explain this "loophole" I'll show you how you can actually improve your conversion DURING the year!

The 4 essential elements of optimum Yellow Pages ad response - guide your potential customer seamlessly from one to the next and your odds of getting the call soar!

The 300 most referenced subject headings in the Yellow Pages, ranked in order, and what your category rank tells you about the right advertising package for your business!

What is meant by "selling with specifics" and how it will accelerate your credibility from 0 to 60 in seconds. It's a simple correction that takes hardly any time to make, but increases the selling power of an ad many times over.

3 "universal motivators" every Yellow Pages ad should include. In a medium where you're surrounded by your competition, these are 3 of the most effective ways to set yourself apart and have a prospect strongly prefer to work with you.

You're also going to uncover the financial pitfalls... costly exclusions... and dangerous mistakes that are often the difference between an ad that really pulls and one that just "gets lost" on the page.

These are easy to fix mistakes that you don't want damaging your response!

Protect Yourself by Getting These Things Right!
Make Sure You Know...

The single most important part of your Yellow Pages ad (that most businesses don't even include!) I refer to this as, "The mistake that almost everyone who advertises in the Yellow Pages makes and if you don’t make it your ad will automatically stand out and generate tons more calls!"

4 costly oversights for pictures, photos and graphic designs. I'll also tell you when it's a good idea to use a picture of yourself in your ad, and when it can actually turn people away. (doctors and attorneys pay special attention!)

Exactly what your headline MUST, MUST, MUST do for your ad to be effective. Bottom line, your headline can dictate the response of your ad. It needs to do 2 things. If it doesn't do both your greatest opportunity to engage a prospect is gone.

The reason most bulleted-lists are all wrong and the embarrassingly obvious solution. Clients have written to tell me how instrumental this one technique was to their business.

The dangerous-to-neglect difference between what you think you sell and what you really sell and how pin-pointing this can explode your sales. (hint: if you believe that clothing stores are in the business of selling clothing, you need to understand this principle).

The 6 things to remove from any Yellow Pages ad you ever run - every one of these is a total waste of space or PROVEN to reduce response! They're also more common than you can imagine.

A concept known as "LVC" and how failing to consider it when you create your Yellow Pages ad will – with near certainty - reduce the number of new customers your ad will attract this year. This is the section of Legal Theft that I've titled… “The Concept You Can’t Afford to Not Consider!”

How many ads the average consumer looks at before making a choice. Some advertisers run an ad that statistically, will never be seen by nearly half of their prospects. I'll provide you with this information, but I also tell you more than 5 ways to increase your visibility and stand out "like a sore thumb." (yes, the headline is one of them.)

The truth revealed - when "extras" like color and additional subject headings are worthwhile, and when they're a waste of your money. I hear more misrepresentations about size and color than I care to think about. Finally... get the unbiased truth and make the right Yellow Pages investment for your business!

Click here to read about what else is included!