It was a gruesome scene in the heart of Cleveland this morning when Larkin Special's head exploded. A local witness said Larkin had just learned of his new ability to create custom URLs for everyone he sent mail to, and the website would automatically update with the recipients name on it.

Burdened with more ideas than he could handle, Larkin's head just exploded.

Witness Alan Saltz added, "yeah, he found out that he could send postcards to people with a URL printed on it that featured the recipient's name IN the URL!

Who can resist not visiting a website with their name on it?! And then when the website personally refers to them, how can they NOT pay attention?"

Larkin was heard muttering that this could help him drum up more title and mortgage business by creating mail pieces that were more irresistible to his prospects.

That was about when the explosion occurred.

While the damage to Special's head occured just this morning, he was expected to be fixed and back together by Monday evening.