yellow pages advertising: secrets that boost yellow page ad response.

Two Fierce Competitors
Run The Same Size Ad
In The Same Section
Of Their Yellow Pages.

Company 1 Gets Only An Occasional Phone Call
from Skeptical "Price- Shoppers"... While...

Company 2 Attracts a Constant Flow of Eager,
New Customers... Month After Month... Like a Magnet!

Which One Are You?

A Small Handful of "In-The-Know" Advertisers Are Watching Their Yellow Pages Response EXPLODE to The Tune of 300%... 500%... or More In a Single Year. If You Want to Know What Made The Difference -- and You Can't Afford to Guess -- Then Pay Very Close Attention to What I Have to Tell You...

From the Desk of Alan J. Saltz
Wharton Graduate - Magna Cum Laude, 2000
Author, Top Yellow Pages Expert

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Dear Yellow Pages Advertiser,

That big, twelve-month, ad contract is about due again.

And once again, it's you... pitted against your competition... in the hopes of attracting enough new business to breath easy again.

Except, chances are, it's not one fierce competitor you're up against. We're probably talking more like 8 or 15 or 24...

That's a lot of competition.

Especially when every time someone turns to your section, they're there to choose between you... and everybody else. If someone else gets the business, it means you didn't.

I know. It's daunting.

What's astonishing... is that business owners shell out more than 11 billion dollars every year on Yellow Pages advertising... but when you ask the average advertiser how they feel about their investment... they're frustrated, they're confused and they're loaded with doubt.

Chances are, similar doubts brought you here.

Well, I can assure you, that by the time you leave this site, you will be in possession of information that 99% of these advertisers are without.

You'll understand the difference between an ad that literally GETS LOST among pages and pages of ads, and one that's virtually impossible to ignore.

You'll also know how to tilt the odds drastically in your favor, and own an ad that creates a remarkable PREFERENCE FOR YOUR COMPANY... over each and every competitor you're up against.

In about 30 seconds, I'm going to teach you something about Yellow Pages Advertising that can catapult you from the "depths of mediocrity"... to downright category dominance.

But first...

Would Increasing Your Yellow Pages
Advertising Response by 100% to 500%
Have a Big Impact on Your Business?

Business owners coast to coast in the US, and across more than 16 countries as far as Malaysia, UK, New Zealand, Sweden, Australia, and Italy have said "YES, Alan!"... and they've multiplied their response... by as much as 10 times (that's a 1000% increase)... using what I've taught them.

Just imagine -- for a second -- turning 34 calls each month into 340!

>>> Now, do yourself a favor...

Just consider the possibility, that there are ways to explode Yellow Pages ad response that you are totally unaware of.

Strategies that virtually no one on the sales side of Yellow Pages Advertising ever would... or could... tell you about how to explode your profits, without spending more money.

And also consider the possibility that these strategies and ad "tweaks" are simple... changes A-N-Y-O-N-E can make, regardless of advertising experience.

"By Far The Best Information
That I Have Found."

"I have pulled many reports off the web and I have ordered several so-called "how to" manuals on how to improve your Yellow Page ads.

You probably already know this but your book is by far the best information that I have found!!!"

Jeff McClintock
BellSouth Yellow Pages Representative
Saint Cloud, FL

"Without Any Doubt, The Best... "

"Without any doubt, the best book I've read on the subject of Yellow Pages Advertising."

Calvin Banyan
Banyan Hypnosis Center
www.BanyanHypnosisCenter.com

"The #1 Yellow Page Guru!"

"The #1 Yellow Page guru... thanks for the critique... great stuff!"

Brian Hannigan
CEO, Hannigan Insurance
www.HanniganInsurance.com

"The Holy Grail of Yellow Pages
Advertising On a Platter..."

“I’ve been doing Yellow Pages advertising for clients for years and this is by far the best, most in depth, super-easy-to-understand and apply course out there.

Alan has literally put the holy grail of Yellow Pages advertising on a platter for you. If you don’t buy and apply this course, you are losing sales. It’s as simple as that. Awesome, just awesome.”

Sammer Hakim
www.marketing-commando.com

A Compelling Story...

About 2 weeks ago, I was at a dinner party with my fiancé, and we were sitting across the table from a very nice couple we had never met before.

The gentleman (lets call him Mike) was chatting with someone next to him, while his wife (Susan) was telling us about her husband's business as an attorney.

So I popped the question, "Does he advertise his business in the Yellow Pages?"

Susan explained that they had JUST gone through the process of creating Mike's very first ad with the design department.

Naturally, I told her that I run a website that helps advertisers increase the profitability of their Yellow Pages Advertising.

Her eyes lit up.

She immediately interrupted her husbands conversation to tell him.

"You're an expert on Yellow Pages Advertising?" he asked. Being less than confident with his investment, he was quite eager to chat.

Essentially, he had blindly followed the advice of the Yellow Pages as the ad was being created... only answering a few questions regarding what content they wanted to include.

So, with the captive attention of both of them, I asked, "So... how did you decide what to include?".

They looked at each other, and with a big half-embarrassed GRIN across both of their faces, they replied...

"We Looked At What
Everyone Else Was Doing!"

And there it was.

The answer that I've (unfortunately) come to expect.

It's also one of a few reasons for the enormous wasted potential hiding in your Yellow Pages category!

Any idea how many ads are created by the Yellow Pages design department??
FACT: A significant majority.

Any idea how much ad content is shared by you and your competition??
FACT: A significant majority.

Guess what?

Somewhere in the story you just read I revealed the "Yellow Pages Advertising Kiss Of Death." Hopefully you caught it.

If you didn't... don't worry... because I'm about to explain it you, and reveal the key to exploding your Yellow Pages response with just a few simple steps.

The 75 Second Lesson That Will Re-Wire Your Brain And Forever Change the Way You Advertise In the Yellow Pages!

(NOTE: Read Every Word In This Box. Then Read It A Second Time)

People turn to the Yellow Pages for a reason.

It's because they know what they need, and they want to know who is the best option to provide it.

As I've already (perhaps painfully) expressed, that means it's you versus everybody else.

But, to borrow the saying that Geico® made famous (and arguably annoying)... "there's good news." I'll get back to that in just a second.

First, it's important to understand that every Yellow Pages prospect who turns to your category... is researching their options in the hopes of finding a company that they WANT to do business with.

Why?

Let's put you in the mind of your customer, and pretend for the moment, that you've got a nasty leak damaging your brand new carpet. You need a plumber!

But you're not looking for ANY plumber. You're skeptical of who's out there, and you don't have the first clue who's on the other end of the line when you pick up the phone to make a call. In all likelihood...

You don't know whether they're great at what they do... or if their careless error is going to cost you in the long run.
How comfortable you'll feel with them in your home or around your children.
Whether they'll bill you for things you don't understand.
If they'll track up your floor, and leave cigarette butts on your property.

Your prospects are just as skeptical!

As honest as you are... as fair, and humble, and skilled as you may be... no one will ever assume that's the case! If anything, they assume the opposite.

When they open up the Yellow Pages, if there's a company that STANDS OUT... if there's one that credibly differentiates themselves from the competition as more honest, more skilled, more approachable, and believe it or not, MORE LIKEABLE... odds are, they'll be the company of choice!

Right?

Now, I don't believe that I've told you anything you didn't already know (yet).

BUT, if you were to open up your Yellow Pages and look at the attempts of each advertiser to get an eager customer to prefer them over everyone else, you'd start to wonder if ANYONE even tried!!!

ACTION STEP: Try to spot a real difference in the ads you see in YOUR Yellow Pages category. See how many things you see in one ad that you don't see in any other.

What you'll see - is that aside from the company names, the logo, the slogan, and the telephone number - the ads under a given heading are virtually identical.

They say the same thing.

One says "the plumbing experts"... the other makes the claim "the master plumber"... yet another takes the title "the plumbing specialists."

What's worse... most advertisers use the majority of the space in their ads for a "laundry list" of products and services THAT MERELY PROVE THAT THEY BELONG IN THE CATEGORY THEY'RE ADVERTISING IN!

What they don't do... is effectively and credibly convince me that I should call them over the 15 other options I see!

Case in point:

If you're a plumber... and the best you can do to sell me on your company... is to tell me that you do repair work, showers, tubs and tile, fix clogs, and install water heaters... then you've given me absolutely no reason for me to choose you over everyone else.

You've told me the same thing all the other plumbers have told me: That you do... well... what a plumber does!

Including the words FREE ESTIMATES, ALL WORK GUARANTEED, and LICENSED AND INSURED seems like a good start. But again, if the other ads say that too, I'm sorry, but you've still given me no reason to call you or consider you anything more than an option!

That might earn you the occasional call from a price shopper who's about as loyal as a sack of potatoes. And yes, once in a while you'll get some business.

But more often -- you're going to hear "the click" as your prospects hang up the phone to call someone else.

It's the epidemic of Yellow Pages advertising. This "me too mentality" is costing you precious customers, repeat business, and untold profits!

Everybody looks like AN OPTION. No one stands out as THE OPTION.

AND THEREIN LIES THE GREAT NEWS...

When you discover what it takes - to elevate your prospects perception of your company over the competition - you can literally explode your response overnight!

$25,000.00 Job As a Direct Result of New Ad...

"Alan, we were just awarded a $25,000 job; a direct result of the client calling us based on our yellow pages ad. He indicated that our ad caught his eye! Thanks!"

John M. Prenosil
JMP Environmental Consulting, Inc.
Ware, Massachusetts
http://www.jmpec.net

"Response Almost Tripled!"

"Thanks for all your help on the ad. It has been working very well. The response to the ad has almost tripled since it has gone out. I recommended you to some other dentist friends of mine (in different regions of course)."

James Lin, D.M.D
Southland Dental
Calabasas, CA

"The Bible of Yellow Page Marketing."

"Alan Saltz's book should be The Bible of Yellow Page Marketing."

Mark Joyner
International #1 Best-Selling Author
of Mind Control Marketing

"Alot of People Say They Can Improve Our Ads,
But You PROVE It."

"I always knew that the yellow pages would be a good investment, if the right ad was created. There are tons of people that go there, and we all know it. The trick for me has been how to get my fair share of them.

A lot of people say they can improve our ads, but you PROVE it... I will be recommending your book to others without a doubt."

Leonard Jordan
A/C Solutions, Georgia
www.YourTotalComfortSolution.com

I don't care who you are or what you do.

As long as you're an honest business that delivers on what you promise, and you know of real reasons why a customer should choose you over your competition... your ad can effectively and credibly convince prospective customers that they want to do business with you more than anyone else.

It doesn't require an ounce of design ability

It doesn't matter whether you're attracting patients, businesses or cash-paying customers

Whether you sell products or services

Whether your average sale is $20 or $20,000

Whether you're well established or the "new kid on the block"

This Isn't Yellow Pages Voodoo.

You and I both know that if we developed 2 different ads for your company, one would outperform the other. What you also probably understand, is that a good ad would do so by a significant margin.

Because... if an ad is good enough to create a preference for your company for a single customer... think about what happens when... say, 5,495 more customers turn to your category this year!!!!

Think the same might happen for a few of them?

That's exactly why most business owners I speak with struggle for weeks or months trying to put something better together!

The difference is... while most of them are guessing about what changes will drive more customers to their business, I use the same proven, attention grabbing, trust building, customer generating formula every single time.

I know...

How to make your ad "jump off the page", even if you've never designed an ad in your life.

I know what your ad is missing that's causing prospects to turn away and check out the competition.

I know what's causing their "So What!" reaction, and how to eliminate it.

I know the secret ingredients that prompt people to pick up the phone.

I know the mistake - that with near certainty - is wasting your #1 opportunity to stand out in your category.

But Until YOU Know What Attracts
Customers to Your Business
Over All of the Others...
You're Leaving Profits on The Table!

Introducing my most closely guarded secrets to boosting Yellow Pages response... and my Best Selling work:

Legal Theft - Version 2.1:
How to Use Yellow Pages Advertising
To Ethically "Steal Business" From Your Competition!

- Chiropractors	- Dentists
- Auto Mechanics/Interiors	- Carpet Cleaners
- Attorneys	- Sign & Print Shops
- Mattress Distributors	- Accountants
- Real Estate Brokers	- Heating/Cooling
- Pool Companies	- Pest Control
- Electric Companies	- Furniture Dealers
- Glass	- Computer Networking
- Telephone Systems	- Painters
- Facial Surgeons	- Dance Studios
- Office Supply Companies	- Web Designers
- Insurance Companies	- Computer Repair
- Movers	- Powerwashers
- Tutoring/Education	- Martial Arts
- Debt Companies	- Waste Management
- Construction	- Home & Office Cleaning
- Florists	- Home Remodeling
- TV Repair	- Home Security
- Hypnotists	- Interior Designers
- Satellite TV Providers	- Sewing Machine Suppliers
- Locksmiths	- Marketing Consultants
- Vacuum Vendors	- Graphic Designers
- Plumbers	- Home Window Treatmets
- Restaurants & Bakeries	- And Much More...

Taking the Mystery, the Guesswork, and the Frustration Out of Yellow Pages Advertising,
Once and For All...

Legal Theft 2.1 is the definitive guide to Yellow Pages Advertising that gets RESULTS.

It rips apart a "boat-load" of costly mistakes advertisers make... and uncovers what it takes to grab your prospects attention, time and again, and make them WANT to pick up the phone and dial your number.

Plus, you'll discover why certain content gets your customers to take out their wallets in a hurry, while seemingly similar content goes "in one ear and out the other!"

Just imagine - this same time next year - owing a tool that consistently drives customers to your business or practice without you having to lift a finger.

"SALES UP 30%!"

"Alan, Sales are up 30%!

I would recommend you to anyone, doing business with you has been a pleasure."

Ronnie Miller - President
A1 Air Conditioning
www.a-1comfort.com
Freeport, TX

"You Could Not Have Imagined How Many
Leads I Would Have Not Gotten."

"You could not have imagined what my ad would have looked like, or how many leads I would not have gotten per year if I didn't read Alan's book. I can tell you I made several mistakes a TON of other folks in the Yellow Pages make.

His advice has made my ad a winner in my local book."

Courtney Pelzel
San Antonio, TX

"Alan! You are a GOD SEND!"

"Alan! You are a GOD SEND! You really do deliver and you can quote me on that! You really seem to understand what business owners need, Return On Investment!!"

Agatha Loewen - Owner
Auto Interiors by Al's Repair
Toronto, Canada

You have to understand that there is a HUGE difference between Yellow Pages Advertising and just about every other advertising medium on the planet.

Here's why: The Yellow Pages are the single most targeted medium on the planet -- and virtually the only one you've got that reaches prospects who are ready to buy.

The "pre-selling" is already done for you. The need is already there!

All that's left to do is seal the deal. Well, there's a right way and a wrong way to do that!

With pictures, sample ads, colorful examples, quick exercises, and "Plain English" explanations, I expose exactly what works to drive this business to you and away from your competition!

Here's a taste of what I'm talking about:

	The 4 essential elements of Yellow Pages ads that SELL! How many does the average ad include? Somewhere between ONE and TWO. Include all four, and your odds of getting the call soar.
	The eye-opening experiment spanning over 2,000 ads... in more than 240 categories... that revealed the 2 most influential characteristics of Yellow Page ad success. (Good news: neither of them are size or color!)
	3 major differences between Yellow Pages Advertising and EVERY other ad medium you use. STOP following the framework you've been using everywhere else and START using The Yellow Pages Profit Formula^TM.
	The 2 things your headline MUST, MUST, MUST do for your ad to be effective. If it doesn't do both your greatest opportunity to engage a prospect is gone!
	3 "universal motivators" every YP advertiser MUST know. You're surrounded by your competition, right? These 3 things instantly set you apart, and increase call quality AND frequency. I have seen these multiply response for advertisers whose categories are like "night and day."
	How to literally "guarantee" your way to more sales. Your customers will love you for this, and most of your competitors will wrongly be too scared to try it. (this is so powerful there are books written about this concept alone.)
	The Truth Revealed: when "extras" like color and larger ads are truly worthwhile, and when they're a waste of your money! Here's the unbiased truth, once and for all.
	A simple strategy that astonishingly reduces skepticism. If there's a common trait among people who view your ad, it's skepticism. This grossly underused technique does more to combat skepticism than virtually any I've encountered. I wrote about this in an article that was recently published, and the editor of the publication received so much positive feedback... he ran it again! You won't read about this technique in any other book on the subject, but you'll find it on page 55
	The 5 most attention-grabbing headline "varieties"... and 26 examples you can literally "cut and paste" into your ad. You'll also discover how to capitalize on what is - without a doubt - your ad's most valuable "real estate."
	The "Magical Question" everyone looking at your ad wants to know. Answer it better than your competition using everything you uncover in Chapter 7.
	How to "Sell With Specifics" and accelerate your credibility from 0 to 60 almost instantly. It's a simple correction that takes hardly any time to make, but increases the selling power of your ad many times over. I can virtually guarantee that your competition is oblivious to this.
	4 costly oversights for pictures, photos and graphic designs. The graphics you use in your ad can greatly effect your response. I'll tell you how to choose between graphics, when it's a good idea to use a picture of yourself in your ad, and when it can actually turn people away. (doctors and attorneys pay special attention!)
	The secret to outrageous offers that will have customers beating a path to your door. You'll read 2 real-life case-studies as I uncover how to apply this to your own business.
	6 things to immediately REMOVE from your ad and why any one of them can cost you your prospects attention for good.
	The one ad element that actually "triggers" the phone call... that shockingly, most businesses don't even include!!! Find out what it is, and the words proven to incite action.
	A sneaky little trick that allows you to change one of your ads most response-driving features - as often as you like. Everything else in your ad is fixed for an entire year... except this. When I explain this "loophole" you'll have an opportunity to increase your response and conversion during the year.
	The 300 most referenced subject headings, ranked in order, and what your category rank tells you about the right advertising package for your business.
	Revealed: The SINGLE most important part of your ad. Once again, it's something most businesses forget to include. I refer to this as, "The mistake that almost everyone who advertises in the Yellow Pages makes and if you don't make it your ad will automatically stand out and generate tons more calls!"
	A concept known as "LVC" and how failing to consider it when you create your ad will - with near certainty - reduce the number of new customers your ad will attract this year. This is the section of Legal Theft 2.1 that I've titled... "The Concept You Can't Afford to Not Consider."
	The reason most "bulleted-lists" are all wrong and the embarrassingly obvious solution. Bullets are a vital part of your Yellow Pages ad, and this secret alone can make you stand out from every competitor in your category. Don't run another ad until you fix this glaring mistake.
	And Much More...

From the instant you start reading you'll be able to look at your competitors ads and CAPITALIZE ON THEIR MISTAKES!

You'll see all of the ways that you can speak to your prospects with more impact, more credibility, and more influence.

BIG TIP: Your customers want to be influenced. They want to find a company they feel confident in. It's simple human psychology... People spend more freely when they feel good about a company... they spend less willingly or keep looking if they're skeptical. When a prospect sees your ad, are they stopped "dead in their tracks" or do they keep looking???

"Eye-Opening"

"I can't remember a publication that was as eye opening as yours."

Steven Chan
Braintree Security Systems
Scarsdale, NY

"So Darn Easy to Understand and Implement"

"Alan, your intimate knowledge of the Yellow Pages as a means to outwit and outperform competitors is second to none. You really know your stuff!

What's more is your ability to make everything so darn easy to understand and implement that it's actually enjoyable to learn."

Steve Yankee - President
Video Business Advisor
VideoBusinessAdvisor.com

"Looking For This For Such a Long Time!"

"Alan, I read your book yesterday. I loved it. I have been looking for info like this for such a long time!"

Peter Cooke
Quogue, NY

If You Act Today, You'll Also Receive
Several Hundred Dollars Worth of Bonuses,
Absolutely FREE.

I really want your next ad to put more cash in your pocket than any you've ever run.

Because if you haven't realized it already, my business and my reputation is built upon the success of your business!

That's why I'm not just giving you my Best Selling Legal Theft 2.1.

When you say yes today, I'll also throw in hundreds of dollars in exclusive bonuses you won't find anywhere else. And take my word for it, these bonuses are the real deal. You'll actually use them... and you'll benefit from them for years to come.

Take a look:

1

Exclusive Bonus #1
"How to Get a Professionally Designed
Yellow Pages Ad with a $20 Bill,
& Get Enough Change to Buy
Yourself a Sandwich."

You don't need to shell out $1000 or more to have a professionally designed ad that looks different from all of the ads your directory will design (which is most of them).

I'll show you how to do it with 20 bucks, and get enough change to buy yourself a sandwich... rent a movie... or ~~fill your car with~~ get a couple gallons of gas. :-)

2

Exclusive Bonus #2
"Yellow Page Ads: Before & After"

With this e-book you'll see me transform 5 mediocre Yellow Page ads into business building secret weapons. Plus, you'll discover exactly how to locate the weaknesses in your own "before" ad... and how to apply step-by-step changes to make it more effective.

Included are the changes to one of my client's ads that nearly tripled response. His WARNING headline might just be the most compelling headline I've ever developed - and it's been borrowed (tailored to a different business of course) by an astonishing number of my clients.

3

Exclusive Bonus #3
"How to Blow the Roof Off
Your Sales in 180 Days or Less"

In this coveted, limited release e-book, I reveal time-tested techniques to grow your business outside of the Yellow Pages... and on a shoestring budget.

You'll uncover simple techniques that boost ad response for flyers, postcards, newspaper ads, email marketing, etc. - and free & low-cost ways to get your current customers to spend more, visit more often, and refer you to others!

4

Exclusive, Limited-Time, Bonus #4
"A Comprehensive Yellow Pages
Ad Critique by Alan Saltz."

Email, fax, or snail mail your ad to me. Within one week (I accept priority requests if you're up against a deadline) I'll send back a comprehensive review of your ad.

This will include:

detailed suggestions for what to improve...
design and organizational tips...
headlines you can use...
content additions, removals, and rewrites...
alerts for common mistakes you're making...
and anything else that will boost your response.

My critiques are often pages in length... and because my name is signed at the bottom, I don't leave anything out.

How Much Money is a Kick-Butt
Yellow Pages Ad Worth to Your Business?

Look at it this way: what's a single extra customer worth to you and how many more could you attract in a single year capitalizing on your competitors' mistakes?

You're currently spending hundreds or thousands of dollars every single month... regardless of how well your ad performs.

With Legal Theft 2.1 - you'll be "armed to the teeth" with the ability to dominate the single most targeted advertising medium available to your business.

By acting today, you'll get everything in my Definitive Yellow Pages Success Package... INCLUDED in your one-time, tax deductible investment.

Everything is Yours - And Can Be Downloaded Instantly for ~~$197~~, ~~$147~~... Only $97!

But You Have to Act Now.

"Alan Saltz Deserves a Congressional Medal for His Yellow Pages Material... a Pure WOW"

"Alan Saltz deserves a Congressional medal for his Yellow Pages material. He goes "above and beyond" what is expected on the marketing battlefield, and delivers a pure "WOW" experience with his material, service, and critiques. I bow to Alan."

Dr. G.E. Nielsen
Waterford Chiropractic
Waterford, WI
www.DocNielsen.com

"One of the Best Investments
I Have Ever Made."

"Your book, Legal Theft is one of the best investments I have ever made. The ideas and guidelines are effective and easy to implement.

This book is absolutely packed with great ideas. Since we are spending $400 a month in yellow pages advertising, we would be foolish not to have the most effective ad possible."

Randy Dean
The Matworks
Columbus, OH

Legal Theft 2.1... 3 Bonus ebooks... and a Professional Ad Critique... all for just $97!

It's a tiny fraction of what you spend to run your ad...

Peanuts compared to the business you could be missing out on...

And You Make Your Investment Back
(And Then Some) With THE FIRST EXTRA
CUSTOMER Your Improved Ad Attracts!

Download the Course in the Most Trusted Format Available
PDF - And Be Reading In Just 3 Minutes!

Can I be any fairer than that?

Well, maybe I can.

My confidence in this product is tremendous.

I receive feedback from real business owners week in week out.

I was highlighted in the June 2005 Issue of Millionaire Blueprints^TM in an article entitled "Paging to Profits" and I'm a featured columnist for the "The Magazine Yellow Pages" newsletter - the publishers directory for *Fortune 500 companies* including Forbes, Business Week, US News, and many others.

My articles have been featured in trade and business journals both online and in print...

I've been interviewed by publishers as far as New Zealand...

I've assisted an Indiana University professor on a college-level textbook chapter on the subject...

And I graduated from Wharton - one of the most competitive and highly acclaimed business schools in the world - with high honors.

Now, I realize I've put my modesty on the shelf to tell you this -- but the point is -- there's not a doubt in my mind of the impact this investment can have on your business.

That's why I'm offering this promise and guarantee to you.

Invest in my course today, without any risk whatsoever. If for any reason... or no reason at all... you're not satisfied with your investment, I'll refund every penny you paid on the spot. You have a full 365 days to decide.

That's a bona-fide, iron-clad, 1-year, no-questions asked money back guarantee and promise from me.

Download the Course in the Most Trusted Format Available
PDF - And Be Reading In Just 3 Minutes!

That's a 1-year risk-free test drive with the risk squarely on my shoulders.

Look... don't spend another day guessing how to boost the response of your next Yellow Pages ad. My techniques are proven and time-tested to increase return on investment, regardless of what industry you use them in.

Within just a few minutes, you can be uncovering the simple changes needed to outperform your competition... and if you're anything less than thrilled with your investment, you'll have every penny back in your pocket... with nothing lost.

There's another Instant Access button below... then a ton more testimonials I've received from business owners just like you... and finally, my contact information should you have any questions about anything you've read today.

With that... thanks for the visit, I hope you've learned something, and my sincere best wishes for your business.

Download the Course in the Most Trusted Format Available
PDF - And Be Reading In Just 3 Minutes!

"I've Never Seen a More In-Depth Treatise on How to Make a Yellow Pages Ad Sell."
"Alan, I've never seen a more in-depth treatise on how to make a Yellow Pages ad sell.
I've personally seen the exact techniques you cover increase the response for a Yellow Pages ad by 10 (yes, 10) times from the previous year. The end result was an extra $3,200 a week in business. That's an extra $136,000 a year from that ad alone.
I've just never seen a resource cover the strategies it takes to achieve these results like I've seen in yours."

Lenny Eng
Australia's Own Web Copywriter
www.Digital-Copywriting.com

"A FAR SUPERIOR Ad to the one I Originally Submitted to You... My Boss Was THRILLED"

"Many thanks for the great critique. Overall a FAR SUPERIOR ad to the one I originally submitted to you. My boss, the President of the company, was THRILLED with the changes.

Michael Friend
Sound Telecom, Spokane WA
www.Solaxis.com

"If The Yellow Pages Were Smart,
They Would Hire You Immediately"

"The more I read your book, the more I admire you. You are the most talented and the smartest person in the area of Yellow Pages Advertising.

I certainly will mention your book to anybody I can, but you should go to the production department of one of New York's Yellow Pages and talk to them. If they're smart, they would hire you immediately, maybe even as the chief of the department.

Tatiana Testeva
Tess Russian Translation
Chico, California

"There's No Doubt My Ad Will Be 100 Times Better!"

There's no doubt my ad will be 100 times better now. Thanks again for the very in-depth critique!"

Henry James - Franklin, TN
Suburban Heating & Cooling
SuburbanHVAC.com

"Makes WAY Too Much Sense."

"The information has been easy to read, makes WAY too much sense, and can be applied immediately to my advertising.

Priceless information...

Raymond P. Attisano
Bethlehem, PA

CLICK HERE FOR INSTANT ACCESS!

"A Rare Find!"

"Alan, your book is a rare find!

Full of eye-catching graphics, easy to understand explanations, and practical examples - I use your book for all my clients.

It's like having an advertising department for a bargain price!"

Virginia Duan
Internet Marketing &
Small Business Consultant
www.VirginaDuan.com

"A Concise, Easy to Replicate Formula... Incredible."

"Your book is incredible. It’s full of great information and yet you present it all in a concise, easy to understand, easy to replicate formula.”
Jon Rivkind
Izzy and Zoe’s Restaurant
Philadelphia, PA

"Your Course is a Breath of Fresh Air..."

"Most people would think that, given the huge amount of dollars spent on Yellow Page advertising, there would be more good information on how to best use it."

"That's not the case, and your course is a breath of fresh air in an area of education that's woefully underserved."

Jerry Purvis, Writer and Publisher
Cyberscript Communications
Scottsbluff, Nebraska

"Your Course is Worth Far More Money
Than What Your Charge For It!."

"Alan... I spend over $10,000 a year on Yellow Pages Advertising and still I was skeptical about spending to invest in your course.

I would have been an idiot if I passed this by, Running a successful ad in the Yellow Pages is just too important to my business, and your course is worth far more than what you charge for it."

Alex Faigel
Boston, Massachusetts

"Absolutely the Best"

Absolutely the best do-it-yourself book I have ever read. In this day and time very few products live up to their advertising. This one actually surpassed it.

The GREATEST thing about it was that with a little time even an old telephone man with no marketing ability could design a very good attention grabbing ad. I was also impressed with the personal call from you five minutes after leaving a voice mail asking for a critique. Great job excellent product!

Tommy Swanner
Superior Telephone Systems
www.STSWiring.com

"Simple Changes That Draw Attention
to Your Ad Like a Magnet"

"Wow. Simple changes that draw attention like a MAGNET, holds it, and develops trust until they pick up the phone and call you. I'm thoroughly amazed.

Glen Garnes
The ESQlawTech Wekly
www.Lawyerlounge.com

"One of the Greatest Marketing Bargains
I Have Ever Gotten!"

"Alan, I just wanted to say this book was great. I have a lot of different courses that have information on yellow pages advertising. I have never seen the level of detail you have.
The information is absolutely incredible. And I must say the price of the guide makes it one of the greatest marketing bargains I have ever gotten!"
David Oliver
The Leverage Team, LLC
Stanhope, NJ

"Worth a Heck of a Lot More Than It Costs!"

"Boy Alan... YOU'RE GOOD!

Your service and availability are very prompt and professional. The information is incredibly great. Worth a heck of a lot more than it costs!"

Allan Rosenberg - President
Continental Maid Service
www.ConMaid.com

CLICK HERE FOR INSTANT ACCESS!

"I Was Expecting the Critique to Be a
Rehash of The Book... Not Even Close!"

"Hey Alan,

I am passionate about Yellow Page advertising. So much of it is absolutely wasted. And there is so little valuable information available - present company excluded - about how to do it effectively.

In fact, I searched Amazon.com and found only two books. I ordered one and was appalled by the content of the book.

Yellow Page reps have all their favorite pitches about size and color, all things that mean bigger commission checks for them - but not necessarily better response for the advertiser. This book I bought was like a handbook for Yellow Page reps.

Yours is the total opposite. It's 100% for business owners, and the strategies you uncover are simple and truly effective.

I have to admit that I was expecting the critique to be a warmed-over rehash of the e-book. But it wasn't! Not even close!

Thanks for taking the time to really dig into our ad. You made some fantastic suggestions!

Scott Glenn, General Manager
Captain Electric
Provo, Utah

"Worth Its Weight in Gold!"

"Alan, the information in this book is priceless. It is ABSOLUTELY PACKED with business generating secrets. On top of it all, your approach is universal, causing my entire marketing concept to improve dramatically! Worth its weight in gold!!!"

Rob Francis, President
Planned Building Services
Fairfield, NJ

CLICK HERE FOR INSTANT ACCESS!

If you have any questions, please read the FAQ below, or get in touch by phone or email!

Kindest Regards,

Alan J. Saltz
President - Guaranteed Marketing, Inc.
alan @ YellowPagesProfit.com

P.S. I don't hide behind an email address. If you have questions or concerns and you'd like to speak with me, call me on my dime. Toll-free 877-243-9612.

P.P.S. Just a single, solitary extra customer all year long and your small investment pays for itself many times over. Don't wait and you'll receive "The Definitive Yellow Pages Success Package" with a professional and personal Yellow Pages ad critique FREE!

P.P.P.S. Remember, your risk is zero. You'll have 365 days to be refunded in full if you're not satisfied for any reason! Be reading in just 5 minutes even if it's 4 A.M.!

Order Now | Make Money as an Affiliate | FAQ |

Guaranteed Marketing, Inc.
236 East 75th Street, Suite 2A

New York, NY 10021
phone: 877-243-9612

email: info@YellowPagesProfit.com

Do you spend thousands of dollars on Yellow Pages Advertising that doesn't work wonders for your business?

Finally... discover how advertisers in over 15 countries are implementing little fixes to their ads that generate DRAMATIC increases in response, and...

How Simple Changes to Your Yellow Pages Ad Can Generate Double, Triple, or Even 10 Times* The Response, And Why Your Competition Is Virtually Guaranteed To Be Oblivious to All Of Them.

* pay close attention to the shocking case study
at the beginning of this eye-opening special report.

Author, Wharton Graduate
& Yellow Pages Consultant
Alan Saltz

Print This Page

New York, NY
Tuesday, 12:39 PM

Dear Yellow Pages Advertiser,

That darn Yellow Pages contract is about due again...

Are you confident that your ad will deliver a flood of new customers to your business?

Or are you *cringing* at the thought of 12 big payments for an ad that hardly seems worthwhile?

The truth is, business owners spend more than 11 billion dollars every year on Yellow Pages Advertising... but when you ask the question I just asked above... you find most advertisers are confused, frustrated, and loaded with doubt.

They're not confident.

They're not comfortable.

And, they're far from satisfied.

Chances are, similar doubts brought you here. Well I can assure you, that when you're through reading this website, you're going to be in the possession of information that nearly all of them are without.

You'll know the difference between a Yellow Pages ad that gets lost in the shuffle - and one that's virtually impossible to ignore. And you'll understand how simple changes can produce dramatic, business-changing shifts in response.

The bottom line is - if you're tired of struggling - tired of wondering who to listen to - and tired of losing out on business to your competition - then pay close attention to what I'm about to tell you.

"By Far The Best Information
That I Have Found."

"I have pulled many reports off the web and I have ordered several so-called "how to" manuals on how to improve your Yellow Page ads.

You probably already know this but your book is by far the best information that I have found!!!

Jeff McClintock
BellSouth Advertising Yellow Pages Representative
Saint Cloud, FL

$25,000.00 Job As a Direct Result of New Ad...

"Alan, we were just awarded a $25,000 job; a direct result of the client calling us based on our yellow pages ad. He indicated that our ad caught his eye! Thanks!"

John M. Prenosil
JMP Environmental Consulting, Inc.
Ware, Massachusetts
http://www.jmpec.net

First, a quick story...

The Shocking True Story of "Mr. X"

A gentleman came to this website in a similar position to the one you're probably in.

He was aware of the tremendous potential of Yellow Pages Advertising... because it puts his company directly in front of customers who are ready to buy. (That's something that no other medium he used could offer.)

But... the results didn't follow.

And, naturally, he wondered why.

Like most advertisers, he figured his ad might be responsible. And... since he was placing the very same Yellow Pages advertisement in SEVERAL different books... it simply HAD TO WORK!

Taking some recommendations I made to heart, he finally implemented some simple changes to his ad.

(the primary change had to do with his headline, which I'll tell you,
right off the bat, is VIRTUALLY WASTED in 98% of the ads I see.)

The Cash-Producing Result...

His response - in each of the books he advertised in - multiplied a whopping 5 to 10 times over the previous year!

Five to ten TIMES! Just imagine the impact that can have on your business!

>>> But here's what was especially shocking about all of this...

The little "trick" he used probably took him all of 30 seconds to change. It's something that just about any business on the planet could have done.

So I paged through my Manhattan directory - which is a massive 1,631 page monster - and of the countless ads I looked at, I saw it used twice. ONLY TWICE!!!

Now... that may have surprised you. But, the truth is, I knew when I paged through that directory that I would hardly see it used.

This is The Epidemic of Yellow Pages Advertising.

There are so many simple ways to stand out and boost response in the Yellow Pages, and practically no one is using them!

With the exception of the company name and logo, most ads under a given category are virtually identical in terms of content. If you don't believe me, open up your Yellow Pages and take a look.

Now, it's not especially surprising. The fact is, nearly everyone who advertises in the Yellow Pages turns to the same people for advice - the sales rep, and the design department.

But will either of them give your company more time and attention than they'll give to your competitors? Will they work hard to make your ad stand out?

Most companies have no idea who to turn to unless they're willing to spend hundreds or thousands of dollars to hire a designer. And even then, unless they're dealing with someone who knows MARKETING (as opposed to graphic design) they still come off as a strikingly similar option to everyone else.

That's death in the Yellow Pages.

Which brings me to the 2 important morals you can learn from Mr. X:

1. Making the right changes to your ad can explode response.

2. If your competition doesn't take advantage of them (which I can with near-certainty promise) - and you do - your company instantly stands out as the leader in your category, regardless of what product or service you sell, and you become the company of CHOICE for countless people who turn to your Yellow Pages heading, for an entire year!

FACT: Most ads do little or nothing to stand out from the competition.

FACT: Most advertisers hand the reigns to their Yellow Pages design department and get a "cookie-cutter" ad in return (the same pictures, layouts, and even ad content are used again and again.).

It's surprising and unfortunate, because breaking away from this "me-too mentality" is the difference between an ad that generates a few calls a month... and an investment that pays for itself "hand over fist!"

There's no question which you want for your business.

So when it comes to your Yellow Pages Ad, DO NOT SETTLE!

So Who Am I and Why Am I So Confident
That You Can Blow the Roof Off Your
Current Yellow Pages Advertising Returns?

To answer that question, allow me to put my modesty on the shelf for just a second.

Five years ago I graduated from Wharton, one of the top business schools in the country. I graduated with high honors in what is considered to be one of the most competitive business environments anywhere.

During my senior year, I helped start a restaurant on my college campus where I would serve as the director of marketing for almost 2 years. It was so successful that lines out the door became the norm... and it's where I fell in love with marketing.

So much so, that I didn't want to do anything but marketing. I left to start my own company, Guaranteed Marketing, Inc., and began to focus in what I believed (and still believe to this day) is the most abused media when it comes to effective marketing - The Yellow Pages.

Why?

Because it's the single most targeted medium on the planet -- and virtually the only one you've got that reaches prospects who are ready to buy. And yet... almost no one makes the simple changes that generate explosive, business changing results.

I do.

And over the past 4 years, my techniques have doubled... tripled... generated even 10-fold increases in response (often with brain-numbingly simple techniques).

I've become recognized as one of the foremost authorities on captivating and response-producing Yellow Pages ad content by the age of 27.

I've been featured in trade and business journals of all kinds...

My articles have been published online and in print...

I've been interviewed by publishers as far as New Zealand...

I'm a featured columnist for The Magazine Yellow Pages newsletter - the publishers directory for *Fortune 500 companies* including Forbes, Business Week, US News, and many others.

And I've even assisted an Indiana University professor on a college-level textbook chapter on the subject.

But most importantly... I receive regular feedback from business owners coast to coast and all over the world, telling me that they've never seen such effective and easy-to-implement Yellow Page strategies anywhere else.

So... while I realize you don't know me from a hole in the wall at this point, I'd hate for you to waste another year and thousands of dollars more on a Yellow Pages ad that doesn't work wonders for your business.

"Alan! You are a GOD SEND!"

"Alan! You are a GOD SEND! You really do deliver and you can quote me on that! You really seem to understand what business owners need, Return On Investment!!"

Agatha Loewen - Owner
Auto Interior Restoration by Al's Repair
Toronto, Canada

"Alan Saltz Deserves a Congressional Medal
for His Yellow Pages Material... a Pure WOW"

"Alan Saltz deserves a Congressional medal for his Yellow Pages material. He goes "above and beyond" what is expected on the marketing battlefield, and delivers a pure "WOW" experience with his material, service, and critiques. I bow to Alan."

Dr. G.E. Nielsen
Waterford Chiropractic Office, Waterford, WI
http://www.DocNielsen.com

"If The Yellow Pages Were Smart,
They Would Hire You Immediately"

"The more I read your book, the more I admire you. You are the most talented and the smartest person in the area of Yellow Pages Advertising.

I certainly will mention your book to anybody I can, but you should go to the production department of one of New York's Yellow Pages and talk to them. If they're smart, they would hire you immediately, maybe even as the chief of the department.

Tatiana Testeva
Tess Russian Translation
Chico, California

Take a few minutes, and stick with me here if,

You Want Your Yellow Pages Advertising
To Get That Darn Phone to RING, and
Earn You More Customers and Profits,
Every Single Month Like a Clockwork.

Please understand that without fully grasping the point I'm about to make, it will be nearly impossible.

I don't mean to sound blunt or brash (or downright obnoxious) when I say that... and I'm not here to rub salt in your wounds, either. But the following lesson is that important.

Understand it, and act on it, and you maximize your Yellow Pages Advertising investment.

The 4 Vital Truths of Yellow Pages Advertising

Instructions: Click the boxes as you agree with each truth below.

Truth 1: The people who see your Yellow Pages ad are looking for information that will help them choose one company over all of the others. They don't pick a phone number at random for that reason.

Truth 2: They read display ads instead, because they WANT to read information that will help them find a particular company that they feel more comfortable about, more confident in, and more suited to. (you might want to read that one more time - it's exactly what your Yellow Pages ad needs to do.)

Truth 3: You're not the only potential "fit" for people who turn to your subject heading. For the most part, the companies in your category provide the same or similar product(s) or service(s) as you do - even if you do it better than they do.

Truth 4: It's virtually guaranteed that most or all of your competitors ads will all say essentially the same things... list the same "laundry-list" of products, services, or brand names offered... make the same slogany comments and claims in different words... and slap on a company name and logo.

It's therefore unreasonable (and costly) to expect better than average results if you do what they do. If your ad makes you appear as "just another option," your ad risks getting lost among the other ads in your category, and response suffers!

To achieve better-than-average or extraordinary results you must stand out as a totally different and totally better option than your competition.

So let me ask you something...

When you open up your Yellow Pages and turn to your subject heading...

When your competitor's ads, and your ad, are staring back at you...

Do you honestly believe that your ad is going to make a heck of a lot of people prefer to do business with you -- over everyone else? Do you hit your customers "hot buttons" better than they do?

If not, don't run it! Not yet, anyway!

Because I can show you how to put money in your pocket, that you've been leaving on the table!

I don't care who you are or what you do.

It doesn't require an ounce of design ability

It doesn't matter whether you're attracting patients, businesses or cash-paying customers

Whether you sell products or services

Whether your average sale is $20 or $20,000

Or whether you're well established or the "new kid on the block"

This Isn't Yellow Pages Voodoo.

That's exactly why most business owners I speak with struggle for weeks trying to put something better together!

The difference is... while most of them are uncertain of what changes will drive more customers to their business, I use the same proven, attention grabbing, trust building, customer generating formula every single time.

It's Simply Knowing What Attracts Customers
to One Business Over All of the Others...

Introducing my most closely guarded secrets to boosting Yellow Pages response, and my best selling work:

Legal Theft - Version 2.1

How to Use Yellow Pages Advertising
To Ethically "Steal" Business from Your Competition!

Now in over 15 countries, and coast to coast throughout the US and Canada...

With a client list spanning more industries
than you can imagine...

- Chiropractors

- Auto Mechanics/Interiors

- Attorneys

- Mattress Distributors

- Real Estate Brokers

- Pool Companies

- Electric Companies

- Glass

- Telephone Systems

- Facial Surgeons

- Dentists

- Carpet Cleaners

- Sign & Print Shops

- Accountants

- Heating/Cooling

- Pest Control

- Furniture Dealers

- Computer Networking

- Painters

- Plumbers

- Office Supply Companies

- Web Designers

- Insurance Companies

- Computer Repair

- Movers

- Powerwashers

- Tutoring/Education

- Martial Arts

- Debt Companies

- Waste Management

- Construction

- Home & Office Cleaning

- Florists

- Home Remodeling

- TV Repair

- Home Security

- Hypnotists

- And much more...

Legal Theft 2.1 is the definitive guide to Yellow Pages Advertising that gets RESULTS, and the most comprehensive collection of Yellow Page techniques guaranteed to boost response.

It "rips apart" a boat-load of costly mistakes that advertisers make... and uncovers what it takes to grab your prospects attention, time and again, and make them WANT to pick up the phone and dial your number.

Plus, it exposes why certain content gets your customers to take out their wallets in a hurry, while seemingly similar content goes in one ear and out the other!

Imagine What a Customer Winning
Yellow Pages Ad Can Do for Your Bottom Line...

"You Could Not Imagine How Many Leads
I Would Not Have Gotten"

His advice has made my ad a winner in my local book.

Courtney Pelzel
San Antonio, TX

"The Bible of Yellow Page Marketing."

"Alan Saltz's book should be The Bible of Yellow Page Marketing."

Mark Joyner
International #1 Best-Selling Author
of Mind Control Marketing

"Response Almost Tripled!"

James Lin, D.M.D
Southland Dental
Calabasas, CA

"I've Never Seen a More In-Depth Treatise
on How to Make a Yellow Pages Ad Sell."

"Alan, I've never seen a more in-depth treatise on how to make a Yellow Pages ad sell.

I've personally seen the exact techniques you cover increase the response for a Yellow Pages ad by 10 (yes, 10) times from the previous year. The end result was an extra $3,200 a week in business. That's an extra $136,000 a year from that ad alone.

I've just never seen a resource cover the strategies it takes to achieve these results like I've seen in yours."

Lenny Eng
Australia's Own Web Copywriter and Author
http://www.Digital-Copywriting.com

With pictures, sample ads, colorful examples, quick exercises, and "Plain English" explanations, I expose exactly what works and exactly what doesn't.

Proven Gems You Don't Want
Falling Into the Hands of Your Competition...

Here's a taste of what you'll soon discover...

The 4 essential elements of Yellow Page ads that SELL. The average ad in the Yellow Pages includes somewhere between ONE and TWO of them. Include all four, and your odds of getting the call soar. I tell you how.

The eye-opening experiment spanning over 2,000 ads in more than 240 categories that revealed the 2 most influential characteristics of a Yellow Pages ad. (the good news? - neither of them are size or color!)

3 major differences between Yellow Pages Advertising and EVERY other advertising medium you use. These are responsible for nearly all of the costly mistakes that advertisers make... and... will forever change the way you advertise in the Yellow Pages, guaranteed!

The 3 "universal motivators" every Yellow Pages ad MUST include. In a medium where you're surrounded by your competition, these 3 things instantly set you apart and make prospects strongly prefer to do business with you over everyone else (increasing call quality AND frequency). I have seen these multiply response for advertisers whose categories are like "night and day."

The truth revealed - when "extras" like color and larger ads are worthwhile, and when they're a waste of your money! I hear more misrepresentations about size and color than I care to think about. Here's the unbiased truth, once and for all, so you make the right investment for your business.

A simple strategy that astonishingly reduces skepticism. If there's a common trait among people who view your ad, it's skepticism. This grossly underused technique does more to combat skepticism than virtually any I've encountered!

I wrote about this in an article that was recently published, and the editor of the publication received so much positive feedback... he ran it again! You won't read about this technique in any other book on the subject, but you'll find it on page 55.

The 5 most attention-grabbing headline "varieties" you can use... 26 examples you can literally "cut and paste" into your ad... the words proven to increase visibility... and a very comprehensive explanation of what is - without a doubt - your ad's most valuable "real estate."

The sneaky little trick that allows you to change one of your ads most response-driving features - all year long and as often as you like. Everything else in your ad is fixed for an entire year, but this is not. When I explain this "loophole" you'll know how you can increase your response and conversion during the year.

The secret to outrageous offers that will have customers beating a path to your door. I've used this concept so many times and the results were literally explosive. I'll hand you 2 real-life examples to kindle "the light bulb" above your head and then show you exactly how to apply this to your business.

How to literally "guarantee" your way to more sales. Your customers will love you for this, and most of your competitors will wrongly be too scared to try it. (this technique is so powerful there are books written about this concept alone.)

The 2 things your headline MUST, MUST, MUST do for your ad to be effective. If it doesn't do both your greatest opportunity to engage a prospect will be lost. Don't make this costly mistake!

The 300 most referenced subject headings in the Yellow Pages, ranked in order, and what your category rank tells you about the right advertising package for your business.

How to "Sell With Specifics" and accelerate your credibility from 0 to 60 almost instantly. This is a simple correction that takes hardly any time to make, but increases the selling power of your ad many times over. I can virtually guarantee that your competition is oblivious to this... it's awesome!

What I refer to as the "magical question" that everyone who is looking at your ad wants to know. Answer it better than your competition and your response soars - You'll find out how in Chapter 7!

4 costly oversights for pictures, photos and graphic designs. The graphics you use in your ad can greatly effect your response. I'll tell you how to choose between graphics, when it's a good idea to use a picture of yourself in your ad, and when it can actually turn people away. (doctors and attorneys pay special attention!)

The one part of your ad that actually triggers the phone call itself... and shockingly, most ads don't even have it!!!!!! I'll share it with you, and provide you with the exact formula proven to get results.

The SINGLE most important part of your ad that most businesses forget to include. I refer to this as, "The mistake that almost everyone who advertises in the Yellow Pages makes and if you don't make it your ad will automatically stand out and generate tons more calls!"

The 6 things to immediately remove from your ad and why any one of them can cost you your prospects attention for good.

A concept known as "LVC" and how failing to consider it when you create your Yellow Pages ad will - with near certainty - reduce the number of new customers your ad will attract this year. This is the section of Legal Theft 2.1 that I've titled... "The Concept You Can't Afford to Not Consider."

The reason most "bulleted-lists" are all wrong and the embarrassingly obvious solution. Bullets are a vital part of your Yellow Pages ad, and this secret alone can make you stand out from every competitor in your category. Don't run another ad until you know this!

"Makes WAY Too Much Sense."

"The information has been easy to read, makes WAY too much sense, and can be applied immediately to my advertising.

Priceless information...

Raymond P. Attisano
Bethlehem, PA

"So Darn Easy to Understand and Implement"

"Alan, your intimate knowledge of the Yellow Pages as a means to outwit and outperform competitors is second to none. You really know your stuff!

What's more is your ability to make everything so darn easy to understand and implement that it's actually enjoyable to learn."

Steve Yankee - President
Video Business Advisor
http://www.VideoBusinessAdvisor.com

"Alot of People Say They Can Improve Our Ads,
But You PROVE It."

A lot of people say they can improve our ads, but you PROVE it... I will be recommending your book to others without a doubt."

Leonard Jordan
A/C Solutions, Georgia
http://www.YourTotalComfortSolution.com

"Simple Changes That Draw Attention
to Your Ad Like a Magnet"

"Wow. Simple changes that draw attention like a MAGNET, holds it, and develops trust until they pick up the phone and call you. I'm thoroughly amazed.

Glan Garnes
The ESQlawtech Weekly
http://www.LawyerLounge.com

From the instant you start reading, you'll be able to look at your competitors ads and CAPITALIZE ON THEIR MISTAKES!

You'll see all of the ways that you can speak to your prospects with more impact, more credibility, and more influence.

SIDENOTE: Your customers want to be influenced. They want to find a company they feel confident in. It's simple human psychology... People spend more freely when they feel good about a company... they spend less willingly or keep looking if they're skeptical. When a prospect sees your ad, are they stopped "dead in their tracks" or do they keep looking???

Look... How Much Money is a Kick-Butt
Yellow Pages Ad Worth to Your Business?

Seriously, have you ever put a value on it?

What is an extra customer worth to you and how many more would you guess you might attract in a year with a vastly improved Yellow Pages ad?

Right now you spend hundreds or thousands of dollars every single month... writing that check regardless of how well that ad performs!

Now you can be "armed to the teeth" with the ability to dominate the single most targeted advertising medium available to your business, for one small investment.

Legal Theft 2.1 is yours for just $69.95. It's a "drop in the bucket" compared to how much you spend to run your ad -- and more importantly -- it's peanuts compared to the profits you're leaving on the table!

"One of the Best Investments
I Have Ever Made."

"Your book, Legal Theft is one of the best investments I have ever made. The ideas and guidelines are effective and easy to implement.

This book is absolutely packed with great ideas. Since we are spending $400 a month in yellow pages advertising, we would be foolish not to have the most effective ad possible."

Randy Dean
Columbus, OH

"One of the Greatest Marketing Bargains
I Have Ever Gotten!"

"Alan, I just wanted to say this book was great. I have a lot of different courses that have information on yellow pages advertising. I have never seen the level of detail you have.

The information is absolutely incredible. And I must say the price of the guide makes it one of the greatest marketing bargains I have ever gotten!"

David Oliver
The Leverage Team, LLC
Stanhope, NJ

Earn Just 1 Extra Customer All Year Long,
And Your Investment More Than Pays For Itself!

You download my course instantly (as a PDF - the most trusted e-book format available today) so you can start discovering the secrets to Yellow Page ads that sell within 5 minutes!

For a Limited Time, I'm "Giving Away the Store!"
But With One Small Catch...

There's a lot more coming your way, when you say YES right now, on a 100% risk-free, 1-year money back guaranteed basis!

I really want your next ad to outperform any you've ever run. I want it to give your business a much-needed revenue boost, and put more cash in your pocket.

If you haven't realized it already, my business is built upon the success of my clients!

So, I'm not just giving you my best selling Legal Theft 2.1. I'm throwing in hundreds of dollars in exclusive bonuses you won't find anywhere else.

1	Exclusive Bonus #1 "How to Get a Professionally Designed Yellow Pages Ad with a $20 Bill, & Get Enough Change to Buy Yourself Sandwich."

You don't need to shell out $1000 or more to have a professionally designed ad that looks different from all of the ads your directory will design (which is most of them). I'll show you how to do it with 20 bucks, and get enough change to buy yourself a sandwich, rent a movie, or get a couple gallons of gas.

2	Exclusive Bonus #2 "Yellow Page Ads: Before & After"

With this e-book you'll see me transform 5 mediocre Yellow Page ads into business building secret weapons. Plus, you'll discover exactly how to locate the weaknesses in your own "before" ad... and how to apply step by step changes to make it more effective.

Included are the changes to one of my client's ads that nearly tripled response. Plus, his WARNING headline might just be the most compelling headline I've ever helped develop - and it's been borrowed (tailored to a different business of course) by an astonishing number of my clients.

You don't want to miss this!

3	Exclusive Bonus #3 "How to Blow the Roof Off Your Sales in 180 Days or Less"

In this coveted, limited release e-book, I reveal time-tested techniques to grow your business outside of the Yellow Pages on a shoestring budget.

You'll uncover simple techniques that boost ad response for flyers, postcards, newspaper ads, email marketing, etc. - and free & low-cost ways to get your current customers to spend more, visit more often, and excitedly recommend you to their friends!

4	Exclusive, Limited-Time, Bonus #4 "Your Yellow Pages Ad Reviewed and Personally Critiqued by Alan Saltz."

This is the most generous offer I have ever made, or will ever make again.

Email, fax, or snail mail your ad to me. Within one week (I accept priority requests if you're up against a deadline) I'll send back a comprehensive review of your ad.

This will include:

detailed suggestions...
design and organizational tips...
headlines you can use...
content additions, removals, and rewrites...
corrections on the most common mistakes advertisers make...
specific benefits that will get prospects to pick up the phone...
and anything else that will boost your response.

My critiques are often pages in length... and because my name is signed at the bottom, I don't leave anything out.

Like I told you, there's a small catch.

When (and only when) you're thrilled with your investment, I'd like a testimonial from you. And I'd especially appreciate if you comment on the critique I've given you.

I'll tell you why I'm doing this...

In the very near future, I'll be offering ad critiques as a stand alone service to my clients. Whether I charge $127 or $147, I'm not sure, but since my time is involved - they'll cost significantly more than Legal Theft 2.1.

Naturally, I want my customers to fully know the value they'll receive and I'd appreciate your your honest, heartfelt feedback to help me do that.

So click the button below to order my complete Yellow Pages Success Course today, and your your critique is free! This offer could be removed at any time, so please don't wait to order!

I assure you, the critique is not a half-assed, 3-minute review. It's a comprehensive evaluation of its strengths and weaknesses, with practical usable, plug-in-and-go content that will boost response.

"I Was Expecting the Critique to Be a
Warmed-Over Rehash of The Book.
...Not Even Close!"

"Hey Alan,

I am passionate about Yellow Page advertising. So much of it is absolutely wasted. And there is so little valuable information available - present complany excluded - about how to do it effectively.

In fact, I searched Amazon.com and found only two books. I ordered one and was appalled by the content of the book.

Yellow Page reps have all their favorite pitches about size and color, all things that mean bigger commission checks for them - but not necessarily better response for the advertiser. This book I bought was like a handbook for Yellow Page reps.

Yours is the total opposite. It's 100% for business owners, and the strategies you uncover are simple and truly effective.

I have to admit that I was expecting the critique to be a warmed-over rehash of the e-book. But it wasn't! Not even close!

Thanks for taking the time to really dig into our ad. You made some fantastic suggestions!

Scott Glenn, General Manager
Captain Electric
Provo, Utah

"There's No Doubt My Ad Will Be 100 Times Better!"

"There's no doubt my ad will be 100 times better now. Thanks again for the very in-depth critique!"

Henry James
Suburban Heating & Cooling, Franklin, TN
www.SuburbanHVAC.com

"A FAR SUPERIOR Ad to the one I Originally
Submitted to You... My Boss Was THRILLED"

"Many thanks for the great critique. Overall a FAR SUPERIOR ad to the one I originally submitted to you. My boss, the President of the company, was THRILLED with the changes.

Michael Friend
Sound Telecom, Spokane WA
www.Solaxis.com

One last thing, and the ball is in your court.

If you've decided you're ready to make this small investment for your business, you can do so with zero risk. Every penny of your $69.95 investment is guaranteed...

"My No Questions Asked,
100% Money Back

Test drive my course for a full year with the risk squarely on my shoulders. If you decide you're not head-over-heels satisfied for any reason, at any point, I'll refund every penny you paid, on the spot, with no questions asked.

It's that simple.

Take me to the secure order form Alan!

"Your Course is Worth Far More Money
Than What Your Charge For It!."

"Alan... I spend over $10,000 a year on Yellow Pages Advertising and still I was skeptical about spending to invest in your course.

I would have been an idiot if I passed this by, Running a successful ad in the Yellow Pages is just too important to my business, and your course is worth far more than what you charge for it."

Alex Faigel
Boston, Massachusetts

Don't spend another day wondering how to boost the response of your next Yellow Pages ad. These techniques are proven and time-tested to increase return on investment, regardless of what industry you're in.

Within just a few minutes, you can be uncovering the simple changes you need to make to outperform your competition... and if you're anything less than thrilled with your investment, you'll have every penny back in your pocket... with nothing lost.

To Your Success,

Alan J. Saltz
President - Guaranteed Marketing, Inc.
Email Me
Call Me: 1-877-243-9612

P.S. I don't hide behind an email address. If you have questions or concerns and you'd like to speak with me, call me on my dime. Toll-free 877-243-9612.

P.P.P.S. Remember, your risk is zero. You'll have 365 days to be refunded in full if you're not satisfied for any reason! Be reading in just 5 minutes even if it's 4 A.M.!

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Guaranteed Marketing, Inc.
236 East 75th Street, Suite 2A

New York, NY 10021
phone: 877-243-9612
email: info@YellowPagesProfit.com

Do You Want to Explode Your Yellow Pages Advertising Response by 100%, 250%, 500% or More?

I'm going to Show You Exactly What it Takes to Own a Yellow Pages Ad that Jumps Off the Page, and Attracts an Unending Flow of New Customers to Your Business... Every Single Month, Like Clockwork.

I know what your problem is...

About 2 years ago, I was asked to write an article for a highly respected marketing publication on the internet.

My assignment?

I Was Asked to Find an Awful Yellow Pages Ad,
and Explain Where the Misinformed Advertiser
Had Gone Wrong.

The ad that I chose was a total disaster.

It was a 2/3 page pest control ad in a New York City directory (where I live), and my guess is that the advertiser spent well over a thousand dollars per month to run it.

Virtually every bit of information in the ad was a waste of precious space... and... for a sales tool that's intended to create a preference in the mind of the buyer, it didn't do a single thing to that effect.

Just 7 days ago (2 years after I had written this article) I was giving a phone interview on effective Yellow Pages ad content, and once again I was asked to talk about "the worst Yellow Pages ad I ever saw."

This ad came to my mind almost immediately, and I opened the Yellow Pages to see if I could find it.

To my surprise, the ad was still there, BUT the advertiser had gone from a 2/3 page ad... one of the largest in the category... to a mere 1/8 page at the back of the heading.

Why would this happen?

Let's call it a "hunch" that the ad wasn't performing especially well.

So, to make sure he wasn't spending a wad of cash every month to run an ad that wasn't generating enough business, he stepped down his investment and put himself in the back of the category.

To make matters worse... instead of coming up with better ad content... they ran the exact same crap in an ad about 1/5 the size! I'm not kidding. Not a single change was made.

Did it not occur to this company that the ad content was responsible? If the larger ad was not generating enough new business to pay for the ad, would the same smaller ad get the job done?

There's (of course) a lesson in all of this...

I refer to this ad as the worst, or one of the worst, Yellow Page ads that I have ever come across.

BUT the mistake this advertiser made is the same mistake that virtually EVERY advertiser makes. The mistakes (which I'll get to)... are often not as glaring, but they are everywhere!

You see, you can't expect your Yellow Pages ad to attract a flood of new business, if your ad doesn't give your prospects real reason WHY THEY SHOULD CHOOSE YOU OVER EVERYONE ELSE!

It's the epidemic of Yellow Pages Advertising. It's you versus everyone else... a veritable head to head competition... and every single ad says virtually the same thing! Switch the telephone number, company name, and slogan on any two ads, and tell me if you see any difference at all.

What you'll find is that each ad is a laundry list of products and services offered (they know what you offer, they turned to your subject heading!)... some vague slogany language such as "Quality craftsmanship!," "Superior customer service!," or "Gentle Care!"... and some bare-bones benefits that everyone offers such as "Free Estimates" and "Work Guaranteed."

Look... if you say essentially the same thing as your competition, you'll get a handful of calls from price sensitive shoppers, and not much more. That's not a smart investment.

But... when you discover how simple it is to stand out like a sore thumb... how to get prospects to love the way you do business (just from looking at your ad), and you uncover what it takes to get an eager prospect to instantly prefer your company and pick up the phone... you can literally, multiply your response overnight.

Do You Want to Know
The Exact Strategies
My Clients Are Using
To See 300%... 500%...
Even Tenfold Increases
In Yellow Pages Response?

I'm not here to rub salt in your wounds.

Yes... Yellow Pages Advertising is expensive, it's competitive, and it's frustrating as all hell -- but I assure you -- it's what you don't know that's making it so darn difficult.

You read that headline correctly. My strategies have been directly responsible for a veritable EXPLOSION in Yellow Pages Advertising response, up to 1000% year over year (just imagine turning 34 calls per month into 340)!

And... my ability to share these strategies in a way A-N-Y-O-N-E can understand has led business owners from more than 16 countries... and coast to coast across the United States... to flock to this site.

Just like I did for them, I will take the mystery... the guesswork... and the frustration... out of Yellow Pages Advertising for you as well. Because guessing -- is simply not an option you can afford.

Here's your opportunity to discover every single strategy, secret, and "tweak"... and have me personally evaluate your ad, offering pages of direct recommendations... all on a 100% money-back-guaranteed basis, for less than you'd spend on a cheap dinner and movie for your family.

"By Far The Best Information
That I Have Found."

"I have pulled many reports off the web and I have ordered several so-called "how to" manuals on how to improve your Yellow Page ads.

You probably already know this but your book is by far the best information that I have found!!!

Jeff McClintock
BellSouth Advertising Yellow Pages Representative
Saint Cloud, FL

"Response Almost Tripled!"

James Lin, D.M.D
Southland Dental
Calabasas, CA

"The Holy Grail of Yellow Pages
Advertising On a Platter..."

“I’ve been doing Yellow Pages advertising for clients for years and this is by far the best, most in depth, super-easy-to-understand and apply course out there.

Sammer Hakim
marketing-commando.com
Plano, TX

Author, Wharton Graduate
& Yellow Pages Consultant
Alan Saltz

Print This Page

New York, NY
Tuesday, 12:39 PM

Two Competitors Design a Yellow Pages Ad for The Exact Same Industry...

One Ad Generates the Occasional Call
from Hesitant "Price- Shoppers".
The Other Attracts a Steady Stream
of Loyal, New Customers... Like Clockwork.
Which One Are You?

Dear Yellow Pages Advertiser,

That darn Yellow Pages contract is about due again...

Are you confident that your ad will deliver a flood of new customers to your business?

Or are you *cringing* at the thought of 12 big payments for an ad that hardly seems worthwhile?

They're not confident.

They're not comfortable.

And, they're far from satisfied.

$25,000.00 Job As a Direct Result of New Ad...

"Alan, we were just awarded a $25,000 job; a direct result of the client calling us based on our yellow pages ad. He indicated that our ad caught his eye! Thanks!"

John M. Prenosil
JMP Environmental Consulting, Inc.
Ware, Massachusetts
http://www.jmpec.net

"Alan Saltz Deserves a Congressional Medal
for His Yellow Pages Material... a Pure WOW"

Dr. G.E. Nielsen
Waterford Chiropractic Office, Waterford, WI
http://www.DocNielsen.com

"The Best Book I Have Ever Seen
on the Subject"

"For more information on using the Yellow Pages, I recommend the best book I have ever seen on the subject... by Alan Saltz."

Cal Banyan
Banyan Hypnosis Center
http://www.BanyanHypnosisCenter.com

First, a quick story...

The Shocking True Story of "Mr. X"

A gentleman came to this website in a similar position to the one you're probably in.

But... the results didn't follow.

And, naturally, he wondered why.

Like most advertisers, he figured his ad might be responsible. And... since he was placing the very same Yellow Pages advertisement in SEVERAL different books... it simply HAD TO WORK!

Taking some recommendations I made to heart, he finally implemented some simple changes to his ad.

(the primary change had to do with his headline, which I'll tell you,
right off the bat, is VIRTUALLY WASTED in 98% of the ads I see.)

The Cash-Producing Result...

His response - in each of the books he advertised in - multiplied a whopping 5 to 10 times over the previous year!

Five to ten TIMES! Just imagine the impact that can have on your business!

>>> But here's what was especially shocking about all of this...

The little "trick" he used probably took him all of 30 seconds to change. It's something that just about any business on the planet could have done.

So I paged through my Manhattan directory - which is a massive 1,631 page monster - and of the countless ads I looked at, I saw it used twice. ONLY TWICE!!!

Now... that may have surprised you. But, the truth is, I knew when I paged through that directory that I would hardly see it used.

This is The Epidemic of Yellow Pages Advertising.

There are so many simple ways to stand out and boost response in the Yellow Pages, and practically no one is using them!

With the exception of the company name and logo, most ads under a given category are virtually identical in terms of content. If you don't believe me, open up your Yellow Pages and take a look.

Now, it's not especially surprising. The fact is, nearly everyone who advertises in the Yellow Pages turns to the same people for advice - the sales rep, and the design department.

But will either of them give your company more time and attention than they'll give to your competitors?

Will they work hard to make your ad stand out?

That's death in the Yellow Pages.

Which brings me to the 2 important morals you can learn from Mr. X:

1. Making the right changes to your ad can explode response.

2. If your competition doesn't take advantage of them (which I can with near-certainty promise) - and you do - your company instantly stands out as the leader in your category, regardless of what product or service you sell, and you become the company of CHOICE for countless people who turn to your Yellow Pages heading, for an entire year!

FACT: Most ads do little or nothing to stand out from the competition.

FACT: Most advertisers hand the reigns to their Yellow Pages design department and get a "cookie-cutter" ad in return (the same pictures, layouts, and even ad content are used again and again.).

There's no question which you want for your business.

So when it comes to your Yellow Pages Ad, DO NOT SETTLE!

So Who Am I and Why Am I So Confident
That You Can Blow the Roof Off Your
Current Yellow Pages Advertising Returns?

Allow me to put my modesty on the shelf for just a second...

But I didn't join the corporate world as most of my friends had (small business is much more my speed) and instead chose to work as the director of marketing of a brand new restaurant/sandwich shop on my college campus.

I was the director of marketing for nearly 2 years, and the restaurant quickly became one of the most popular on campus... with lines literally out the door. It was where I fell in love with direct response marketing - which... for the record... is the only kind of marketing a small business should put a dime into.