"2 Fierce Competitors
Advertise Side-by-Side
In The Yellow Pages"


One Company Receives An Occasional Phone Call
from Skeptical "Price- Shoppers."

The Other
Attracts Customer After Customer...
Month After Month...
Like Clockwork.

 

How Is This Possible?
 

A small handful of "in-the-know" business owners are watching their Yellow Pages Advertising response EXPLODE - to the tune of 300%... 500%... and more in a single year.  They're putting their competition to shame winning one new customer after another.

What do they know, that YOU don't?


From the Desk of Alan J. Saltz
Wharton Graduate - Magna Cum Laude, 2000
Author, Top Yellow Pages Expert
   


April 9, 2008
9:25 AM in New York, NY



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Dear Yellow Pages Advertiser,

That big, twelve-month, ad contract is about due again.

And once again, it's you... pitted against your competition... in the hopes of attracting enough new business to breath easy again.

Except, chances are, it's not one fierce competitor you're up against.  We're probably talking more like 8 or 15 or 24...

That's a lot of competition.

Especially when every time someone turns to your section, they're there to choose between you... and everybody else. If someone else gets the business, it means you didn't.

I know.  It's daunting.

What's astonishing... is that business owners shell out more than 14 billion dollars every year on Yellow Pages advertising... but when you ask the average advertiser how they feel about their investment... they're frustrated, confused loaded with doubt.

Chances are, similar doubts brought you here.
 

By the time you leave this site, you'll be
in possession of information that
99% of these advertisers are without.


You'll understand the difference between an ad that GETS LOST among pages and pages of ads, and one that's virtually impossible to ignore.

You'll also know how to tilt the odds drastically in your favor, and own an ad that creates a remarkable PREFERENCE FOR YOUR COMPANY... over each and every competitor you're up against.

In about 30 seconds, I'm going to teach you something about Yellow Pages Advertising that can catapult you from the "depths of mediocrity"... to downright category dominance.
 

"Sales More Than DOUBLED!"

"We have seen a substantial increase in profit; in fact our sales have more than doubled since using your book to recreate our ad. 

The book is worth thousands of dollars to our business. Thank you Alan!

John Page
Page Insurance Agency
Idaho Falls, ID

But before I get to that...


Would Increasing Your Yellow Pages
Advertising Response by 50% to 500%
Have a Big Impact on Your Business?

 

Business owners coast to coast in the US, and across more than 21 countries as far as UK, New Zealand, Sweden, Australia, and Italy have said "YES, Alan!"... and they've multiplied their response... by as much as 10 times (that's a 1000% increase)... using what I've taught them.

Just imagine -- for a second -- turning 34 calls each month into 340!

>>> Now, do yourself a favor...

Just consider the possibility, that there are ways to explode Yellow Pages ad response that you are totally unaware of.

Strategies that virtually no one on the sales side of Yellow Pages Advertising ever would... or could... tell you about how to explode your profits, without spending more money.

Alan Saltz has been featured in Millionaire Blueprints'TM article "Paging to Profits;" the United States Post Office's Deliver Magazine; Marketing Sherpa's Marketing Wisdom for 2007; and in numerous industry and trade journals both online and off.

And also consider the possibility that these strategies and ad "tweaks" are simple... changes A-N-Y-O-N-E can make, regardless of advertising experience.


"By Far The Best Information
That I Have Found."

"I have pulled many reports off the web and I have ordered several so-called "how to" manuals on how to improve your Yellow Page ads.

You probably already know this but your book is by far the best information that I have found!!!"

Jeff McClintock
BellSouth Yellow Pages Representative
Saint Cloud, FL

"Without Any Doubt, The Best... "

"Without any doubt, the best book I've read on the subject of Yellow Pages Advertising."

Calvin Banyan
Banyan Hypnosis Center
www.BanyanHypnosisCenter.com


"The #1 Yellow Page Guru!"

"The #1 Yellow Page guru... thanks for the critique... great stuff!"

Brian Hannigan
CEO, Hannigan Insurance
www.HanniganInsurance.com


"The Holy Grail of Yellow Pages
Advertising On a Platter..."

“I’ve been doing Yellow Pages advertising for clients for years and this is by far the best, most in depth, super-easy-to-understand and apply course out there.

Alan has literally put the holy grail of Yellow Pages advertising on a platter for you. If you don’t buy and apply this course, you are losing sales. It’s as simple as that. Awesome, just awesome.”

Sammer Hakim
www.marketing-commando.com

About 3 Weeks Ago...


I was at a dinner party with my fiancé, and we were sitting across the table from a very nice couple we had never met before.

The gentleman was chatting with someone next to him, while his wife was telling us about her husband's business as an attorney.

So I popped the question, "Does he advertise his business in the Yellow Pages?"

She explained that they had JUST gone through the process of creating his very first ad with the design department.

Naturally, I told her that I run a website that helps advertisers increase the profitability of their Yellow Pages Advertising.

Her eyes lit up.

She immediately interrupted her husbands conversation to tell him.

"You're an expert on Yellow Pages Advertising?" he asked.  Being less than confident with his investment, he was quite eager to chat.

Essentially, he had blindly followed the advice of the Yellow Pages as the ad was being created... only answering a few questions regarding what content they wanted to include.

So, with the captive attention of both of them, I asked, "So... how did you decide what to include?".

They looked at each other, and with a big half-embarrassed GRIN across both of their faces, they replied...



"We Looked At What
Everyone Else Was Doing!"


And there it was.

The answer that I've (unfortunately) come to expect.

It's also one of a few reasons for the enormous wasted potential hiding in your Yellow Pages category!

Any idea how many ads are created by the Yellow Pages design department??
FACT: A significant majority.

Any idea how much ad content is shared by you and your competition??
FACT: A significant majority.

Now... I just used that story... it's a true one by the way... to reveal to you the "Yellow Pages Advertising Kiss Of Death."  Hopefully you caught on to it.

If you didn't... don't worry... because I'm about to explain it you, and reveal the key to exploding your Yellow Pages response with just a few simple steps.

 

The 75 Second Lesson That Will Re-Wire Your Brain And Forever Change the Way You Advertise In the Yellow Pages!

(NOTE: Read Every Word In This Box.  Then Read It A Second Time)
 

People turn to the Yellow Pages for a reason.

It's because they know what they need, and they want to know who is the best option to provide it.

As I've already (perhaps painfully) expressed, that means it's you versus everybody else.

But, to borrow the saying that Geico® made famous (and arguably annoying)... "there's good news."  I'll get back to that in just a second.

First, it's important to understand that every Yellow Pages prospect who turns to your category...  is researching their options in the hopes of finding a company that they WANT to do business with.

Why?

Let's put you in the mind of your customer, and pretend for the moment, that you've got a nasty leak damaging your brand new carpet.  You need a plumber.

But you're not looking for ANY plumber.  You're skeptical of who's out there, and you don't have the first clue who's on the other end of the line when you pick up the phone to make a call.  In all likelihood...

  • You don't know whether they're great at what they do... or if their careless error is going to cost you in the long run.
  • How safe you'll feel with them in your home.
  • Whether they'll bill you for things they never mentioned up-front.
  • If they'll track up your floor or treat your home with respect.

Your prospects are just as skeptical!

As honest as you are... as fair, and humble, and skilled as you may be... no one will ever assume that's the case!  If anything, they assume the opposite.

When they open up the Yellow Pages, if there's a company that STANDS OUT -- if there's one that credibly differentiates themselves from the competition as more honest, more skilled, more approachable... and believe it or not... MORE LIKEABLE -- odds are, they'll be the company of choice!

Right?

Now, I don't believe that I've told you anything you didn't know already (yet).

BUT, if you were to open up your Yellow Pages and look at the attempts of each advertiser to get an eager customer to prefer them over everyone else, you'd start to wonder if ANYONE even tried!!!


ACTION STEP:
Try to spot a real difference in the ads you see in YOUR Yellow Pages category.  See how many things you see in one ad that you don't see in any other.

What you'll see - is that aside from the company names, the logo, the slogan, and the telephone number - the ads under a given heading are virtually identical. 

They say the same thing.

One says "the plumbing experts"... the other takes the title "the plumbing specialists"... yet another makes the claim "the master plumber."

What's worse... most advertisers use the majority of the space in their ads for a "laundry list" of products and services THAT MERELY PROVE THAT THEY BELONG IN THE CATEGORY THEY'RE ADVERTISING IN!

What they don't do... is effectively and credibly convince me that I should call them over the 15 other options I see!

That's disastrous.

Case in point:

If you're a plumber... and the best you can do to sell me on your company... is to tell me that you do repair work, showers, tubs and tile, fix clogs, and install water heaters... then you've given me absolutely no reason for me to choose you over everyone else.

My skepticism is still 100% intact.

You've told me the same thing all the other plumbers have told me:  That you do... well... what a plumber does!

Including the words "FREE ESTIMATES", "ALL WORK GUARANTEED", and "LICENSED AND INSURED" seems like a good start, but again, if the other ads say that too, I'm sorry, but you've still given me no reason to call you or consider you anything more than an option!

That might earn you the occasional call from a price shopper who's about as loyal as a sack of potatoes. And yes, once in a while you'll get some business.

But more often -- you're going to hear "the click" as your prospects hang up the phone to call someone else.

It's the epidemic of Yellow Pages advertising.  This "me too mentality" is costing you precious customers, repeat business, and untold profits!

Everybody looks like AN OPTION.  No one stands out as THE OPTION.

AND THEREIN LIES THE GREAT NEWS...

When you discover what it takes - to elevate your prospects perception of your company over the competition - you can literally explode your response overnight!

 

$25,000.00 Job As a Direct Result of New Ad...

"Alan, we were just awarded a $25,000 job; a direct result of the client calling us based on our yellow pages ad.  He indicated that our ad caught his eye! Thanks!"

John M. Prenosil
JMP Environmental Consulting, Inc.
Ware, Massachusetts
http://www.jmpec.net


"Response Almost Tripled!"

"Thanks for all your help on the ad. It has been working very well. The response to the ad has almost tripled since it has gone out.  I recommended you to some other dentist friends of mine (in different regions of course)."

James Lin, D.M.D
Southland Dental
Calabasas, CA


"The Bible of Yellow Page Marketing."

"Alan Saltz's book should be The Bible of Yellow Page Marketing."

Mark Joyner
International #1 Best-Selling Author
of Mind Control Marketing

"SALES UP 30%!"

"Alan, Sales are up 30%!

I would recommend you to anyone, doing business with you has been a pleasure."

Ronnie Miller - President
A1 Air Conditioning
www.a-1comfort.com
Freeport, TX


I don't care who you are or what you do.

As long as you're an honest business that delivers on what you promise, and you know of real reasons why a customer should choose you over your competition... your ad can effectively and credibly convince prospective customers that they want to do business with you more than anyone else.

  • It doesn't require an ounce of design ability
  • It doesn't matter whether you're attracting patients, businesses or cash-paying customers
  • Whether you sell products or services
  • Whether your average sale is $20 or $20,000
  • Whether you're well established or the "new kid on the block"


This Isn't Yellow Pages Voodoo.
 

You and I both know that if we developed 2 different ads for your company, one would outperform the other.  What you also probably understand, is that a good ad would do so by a significant margin.

Because, hey... if an ad is good enough to create a preference for your company for a single customer... think about what happens when... say, 5,493 more customers turn to your category this year!!!!

Think the same might happen for a few of them?

That's exactly why most business owners I speak with struggle for weeks or months trying to put something better together!

The difference is... while most of them are guessing about what changes will drive more customers to their business, I use the same proven, attention grabbing, trust building, customer generating formula every single time.

I know...

  • How to make your ad "jump off the page", even if you've never designed an ad in your life.

  • What your ad is missing that's causing prospects to turn away and check out the competition.

  • What's causing their "So What!" reaction, and how to eliminate it.

  • The secret "ad ingredients" that prompt people to pick up the phone.

  • The mistake - that with near certainty - is wasting your #1 opportunity to stand out in your category.

  • And YES... I know what it takes to make someone who's never met you - actually LIKE you - just by reading your ad. (Million Dollar Tip: People don't do business with a faceless company... they do business with people they like and trust.)


But Until YOU KNOW What Attracts
Customers to Your Business
Over All of the Others...
You're Leaving Profits on The Table!

 

Introducing my most closely guarded secrets to boosting Yellow Pages response... and my Best Selling work:
 

Legal Theft - Version 2.1:
  How to Use Yellow Pages Advertising
To
Ethically  
"Steal Business" From Your Competition!

 


     - Chiropractors

- Dentists
     - Auto Mechanics/Interiors - Carpet Cleaners
     - Attorneys - Sign & Print Shops
     - Mattress Distributors - Accountants
     - Real Estate Brokers - Heating/Cooling
     - Pool Companies - Pest Control
     - Electric Companies - Furniture Dealers
     - Glass - Computer Networking
     - Telephone Systems - Painters
     - Facial Surgeons - Dance Studios
     - Office Supply Companies - Web Designers
     - Insurance Companies - Computer Repair
     - Movers - Powerwashers
     - Tutoring/Education - Martial Arts
     - Debt Companies - Waste Management
     - Construction - Home & Office Cleaning
     - Florists - Home Remodeling
     - TV Repair - Home Security
     - Hypnotists - Interior Designers
     - Satellite TV Providers - Sewing Machine Suppliers
     - Locksmiths - Marketing Consultants
     - Vacuum Vendors - Graphic Designers
     - Plumbers - Home Window Treatments
     - Restaurants & Bakeries
 
- And Much More...
 


Taking the Mystery, the Guesswork, and the Frustration Out of Yellow Pages Advertising,
Once and For All...


Legal Theft 2.1 is the definitive guide to Yellow Pages Advertising that gets RESULTS.

It rips apart a "boat-load" of costly mistakes advertisers make... and uncovers what it takes to grab your prospects attention, time and again, and make them WANT to pick up the phone and dial your number.

Plus, you'll understand why certain content gets your customers to take out their wallets in a hurry, while seemingly similar content goes "in one ear and out the other!"

Just imagine - this same time next year - owing a tool that consistently drives customers to your business or practice without you having to lift a finger.
 

"Alan! You are a GOD SEND!"

"Alan!  You are a GOD SEND!  You really do deliver and you can quote me on that!  You really seem to understand what business owners need, Return On Investment!!"

Agatha Loewen - Owner
Auto Interiors by Al's Repair
Toronto, Canada

"You Could Not Have Imagined How Many
Leads I Would Have Not Gotten."

"You could not have imagined what my ad would have looked like, or how many leads I would not have gotten per year if I didn't read Alan's book.  I can tell you I made several mistakes a TON of other folks in the Yellow Pages make.

His advice has made my ad a winner in my local book."

Courtney Pelzel
San Antonio, TX

"Alot of People Say They Can Improve Our Ads,
But You PROVE It."

"I always knew that the yellow pages would be a good investment, if the right ad was created.  There are tons of people that go there, and we all know it.  The trick for me has been how to get my fair share of them.

A lot of people say they can improve our ads, but you PROVE it... I will be recommending your book to others without a doubt."

Leonard Jordan
A/C Solutions, Georgia
www.YourTotalComfortSolution.com

You have to understand that there is a HUGE difference between Yellow Pages Advertising and just about every other advertising medium on the planet.

Here's why: The Yellow Pages are the single most targeted medium on the planet -- and virtually the only one you've got that reaches prospects who are ready to buy.  

The "pre-selling" is already done for you.  The need is already there!

All that's left to do is seal the deal. 

Well, there's a right way and a wrong way to do that!

With pictures, sample ads, colorful examples, quick exercises, and "Plain English" explanations, I expose exactly what works to drive this business to you and away from your competition!

Here's a taste of what I'm talking about:

The 4 essential elements of Yellow Pages ads that SELL!  How many does the average ad include?  Somewhere between ONE and TWO.  Include all four, and your odds of getting the call soar.
 
The eye-opening experiment spanning over 2,000 ads... in more than 240 categories... that revealed the 2 most influential characteristics of Yellow Page ad success. (Good news: neither of them are size or color!)
 
3 major differences between Yellow Pages Advertising and EVERY other ad medium you use.  STOP following the framework you've been using everywhere else and START using The Yellow Pages Profit Formula TM.
 
The 2 things your headline MUST, MUST, MUST do for your ad to be effective.    If it doesn't do both your greatest opportunity to engage a prospect is gone!
 
3 "universal motivators" every YP advertiser MUST know. You're surrounded by your competition, right?  These 3 things instantly set you apart, and increase call quality AND frequency.  I have seen these multiply response for advertisers whose categories are like "night and day."
 
How to literally "guarantee" your way to more sales.  Your customers will love you for this, and most of your competitors will wrongly be too scared to try it.  (this is so powerful there are books written about this concept alone.)
 
The Truth Revealed: when "extras" like color and larger ads are truly worthwhile, and when they're a waste of your money!  Here's the unbiased truth, once and for all.
 

A simple strategy that astonishingly reduces skepticism.  If there's a common trait among people who view your ad, it's skepticism.  This grossly underused technique does more to combat skepticism than virtually any I've encountered.

 I wrote about this in an article that was recently published, and the editor of the publication received so much positive feedback... he ran it again!  You won't read about this technique in any other book on the subject, but you'll find it on page 55

The 5 most attention-grabbing headline "varieties"... and 26 examples you can literally "cut and paste" into your ad.  You'll also discover how to capitalize on what is - without a doubt - your ad's most valuable "real estate."
 
The "Magical Question" everyone looking at your ad wants to know. Answer it better than your competition using everything you uncover in Chapter 7.
 
How to "Sell With Specifics" and accelerate your credibility from 0 to 60 almost instantly. It's a simple correction that takes hardly any time to make, but increases the selling power of your ad many times over.  I can virtually guarantee that your competition is oblivious to this.
 
4 costly oversights for pictures, photos and graphic designs.  The graphics you use in your ad can greatly effect your response.  I'll tell you how to choose between graphics, when it's a good idea to use a picture of yourself in your ad, and when it can actually turn people away.  (doctors and attorneys pay special attention!)
 
The secret to outrageous offers that will have customers beating a path to your door.  You'll read 2 real-life case-studies as I uncover how to apply this to your own business.
 
6 things to immediately REMOVE from your ad and why any one of them can cost you your prospects attention for good.
 
The one ad element that actually "triggers" the phone call... that shockingly, most businesses don't even include!!!  Find out what it is, and the words proven to incite action.
 
A sneaky little trick that allows you to change one of your ads most response-driving features - as often as you like.  Everything else in your ad is fixed for an entire year... except this.  When I explain this "loophole" you'll have an opportunity to increase your response and conversion during the year.
 
The 300 most referenced subject headings, ranked in order, and what your category rank tells you about the right advertising package for your business.
 
Revealed: The SINGLE most important part of your ad.  Once again, it's something most businesses forget to include. I refer to this as, "The mistake that almost everyone who advertises in the Yellow Pages makes and if you don't make it your ad will automatically stand out and generate tons more calls!"
 
A concept known as "LVC" and how failing to consider it when you create your ad will - with near certainty - reduce the number of new customers your ad will attract this year.  This is the section of Legal Theft 2.1 that I've titled... **"The Concept You Can't Afford to Not Consider."**
 
The reason most "bulleted-lists" are all wrong and the embarrassingly obvious solution.   Bullets are a vital part of your Yellow Pages ad, and this secret alone can make you stand out from every competitor in your category.  Don't run another ad until you fix this glaring mistake.
 
And Much More...


From the instant you start reading you'll be able to look at your competitors ads and CAPITALIZE ON THEIR MISTAKES!

You'll see all of the ways that you can speak to your prospects with more impact, more credibility, and more influence.

BIG TIP: Your customers want to be influenced.  They want to find a company they feel confident in.  It's simple human psychology...  People spend more freely when they feel good about a company... they spend less willingly or keep looking if they're skeptical.  When a prospect sees your ad, are they stopped "dead in their tracks" or do they keep looking???
 

"Looking For This For Such a Long Time!"

"Alan, I read your book yesterday.  I loved it.  I have been looking for info like this for such a long time!"

Peter Cooke
Quogue, NY

"So Darn Easy to Understand and Implement"

"Alan, your intimate knowledge of the Yellow Pages as a means to outwit and outperform competitors is second to none.  You really know your stuff!

What's more is your ability to make everything so darn easy to understand and implement that it's actually enjoyable to learn."
 

Steve Yankee - President
Video Business Advisor
VideoBusinessAdvisor.com



If You Act Today, You'll Also Receive
Several Hundred Dollars Worth of Bonuses,
Absolutely FREE.


I really want your next ad to put more cash in your pocket than any you've ever run.

Because if you haven't realized it already, my business and my reputation is built upon the success of your business!

That's why I'm not just giving you my Best Selling Legal Theft 2.1.

When you say yes today, I'll also throw in hundreds of dollars in exclusive bonuses you won't find anywhere else.  And take my word for it, these bonuses are the real deal. You'll actually use them... and you'll benefit from them for years to come.

Take a look:

 


Exclusive FREE Bonus #1
 

You don't need to shell out $1000 or more to have a professionally designed ad that looks different from all of the ads your directory will design (which is most of them).

I'll show you how to do it with 20 bucks, and get enough change to buy yourself a sandwich... rent a movie... or get a whole gallon of gas!

 

____________________________________________
 

Exclusive FREE Bonus #2
 

With this e-book you'll see me transform 5 mediocre Yellow Page ads into business building secret weapons. You'll discover how to locate the weaknesses in your own "before" ad... and apply step-by-step changes to make it more effective.

Included are the changes to one of my client's ads that nearly tripled response.  His WARNING headline might just be the most compelling headline I've ever developed - and one that's been used by many of my clients.

____________________________________________
 

Exclusive FREE Bonus #3
 

In this coveted, limited release e-book, I reveal time-tested techniques to grow your business outside of the Yellow Pages... and on a shoestring budget.

You'll uncover simple techniques that boost ad response for flyers, postcards, newspaper ads, email marketing, etc. - and free & low-cost ways to get your current customers to spend more, visit more often, and refer you to others!

____________________________________________
 

Exclusive, Limited-Time, FREE Bonus #4

Your Ad Critiqued by ME.

Email, fax, or snail mail your ad to me.  Generally within one week (I accept priority requests if you're up against a deadline) I'll will email you back a comprehensive critique of your ad.

My critiques are often pages in length... and because my name is signed at the bottom, I don't leave anything out.

My critiques include:

detailed suggestions for what to improve...
design and organizational tips...
headlines you can use...
content additions, removals, and rewrites...
alerts for common mistakes you're making...
and anything else that will boost your response. 


How Much Money is a Kick-Butt
Yellow Pages Ad Worth to Your Business?


Look at it this way: what's a single extra customer worth to you and how many more could you attract in a single year with an ad that WORKS!?

You're currently spending hundreds or thousands of dollars every single month... regardless of how well your ad performs.

With Legal Theft 2.1 - you'll be "armed to the teeth" with the ability to dominate the single most targeted advertising medium available to your business.

And... by acting today, you'll get everything in my Definitive Yellow Pages Success Package INCLUDED in your one-time, tax deductible investment.

 

Everything is Yours - And Can Be Downloaded Instantly for $197, $147... Only $97!

But You Have to Act Now.

 

"Alan Saltz Deserves a Congressional Medal for His Yellow Pages Material... a Pure WOW"

"Alan Saltz deserves a Congressional medal for his Yellow Pages material.  He goes "above and beyond" what is expected on the marketing battlefield, and delivers a pure "WOW" experience with his material, service, and critiques.  I bow to Alan."

Dr. G.E. Nielsen
Waterford Chiropractic
Waterford, WI
www.DocNielsen.com

"One of the Best Investments
I Have Ever Made."

"Your book, Legal Theft is one of the best investments I have ever made.  The ideas and guidelines are effective and easy to implement.

This book is absolutely packed with great ideas.  Since we are spending $400 a month in yellow pages advertising, we would be foolish not to have the most effective ad possible."

Randy Dean
The Matworks
Columbus, OH

That's Legal Theft 2.1...

3 Bonus ebooks...

And...

YOUR ad critiqued by ME...

All for just $197, $147... $97!

It's a tiny fraction of what you spend to run your ad...

Peanuts compared to the business you could be missing out on...
 

And You Make Your Investment Back
(And Then Some) With THE FIRST EXTRA
CUSTOMER Your Improved Ad Attracts!!


Download the Course in the Most Trusted Format Available
PDF - And Be Reading In Just 3 Minutes!
 

Can I be any fairer than that?

Well, maybe a little.

My confidence in this product is tremendous. 

Here's why:

I receive feedback from real business owners week in week out.

I was highlighted in an Issue of Millionaire BlueprintsTM in an article entitled "Paging to Profits" and I'm a featured columnist for the "The Magazine Yellow Pages" newsletter - the publishers directory for *Fortune 500 companies* including Forbes, Business Week, US News, and many others.

My articles have been featured in trade and business journals both online and in print...

I've been interviewed by publishers as far as New Zealand...

I've assisted an Indiana University professor on a college-level textbook chapter on the subject...

And I graduated from Wharton - one of the most competitive and highly acclaimed business schools in the world - with high honors.

Now, I realize I've put my modesty on the shelf to tell you this -- but the point is -- there's not a doubt in my mind about the value I deliver or the tremendous impact this investment can have on your business.
 

That's why I offer this sincere promise and
100% MONEY BACK guarantee to you.



Download the Course in the Most Trusted Format Available
PDF - And Be Reading In Just 3 Minutes!


Look... don't spend another day guessing what to do to boost the response of your next Yellow Pages ad.  My techniques are proven and time-tested to increase return on investment, regardless of what industry you use them in.

Within just a few minutes, you can be uncovering the simple changes needed to outperform your competition... and if you're anything less than thrilled with your investment, you'll have every penny back in your pocket... with nothing lost.

If you have any questions, feel free to contact me by phone, email or regular mail (contact info below the testimonials).  Otherwise, get instant access to Legal Theft 2.1, the bonuses, and the critique certificate, by clicking the button below.

Thanks for the visit... I hope you've learned something... and my sincere best wishes for your business.



Download the Course in the Most Trusted Format Available
PDF - And Be Reading In Just 3 Minutes!


 

"I've Never Seen a More In-Depth Treatise on How to Make a Yellow Pages Ad Sell."

"Alan, I've never seen a more in-depth treatise on how to make a Yellow Pages ad sell.

I've personally seen the exact techniques you cover increase the response for a Yellow Pages ad by 10 (yes, 10) times from the previous year.  The end result was an extra $3,200 a week in business.  That's an extra $136,000 a year from that ad alone.

I've just never seen a resource cover the strategies it takes to achieve these results like I've seen in yours."
 

Lenny Eng
Australia's Own Web Copywriter
www.Digital-Copywriting.com

"A FAR SUPERIOR Ad to the one I Originally Submitted to You... My Boss Was THRILLED"

"Many thanks for the great critique.  Overall a FAR SUPERIOR ad to the one I originally submitted to you.  My boss, the President of the company, was THRILLED with the changes.

Michael Friend
Sound Telecom, Spokane WA
www.Solaxis.com

"If The Yellow Pages Were Smart,
They Would Hire You Immediately"

"The more I read your book, the more I admire you.  You are the most talented and the smartest person in the area of Yellow Pages Advertising.

I certainly will mention your book to anybody I can, but you should go to the production department of one of New York's Yellow Pages and talk to them.  If they're smart, they would hire you immediately, maybe even as the chief of the department.

Tatiana Testeva
Tess Russian Translation
Chico, California

"There's No Doubt My Ad Will Be 100 Times Better!"

There's no doubt my ad will be 100 times better now.  Thanks again for the very in-depth critique!"

Henry James - Franklin, TN
Suburban Heating & Cooling
SuburbanHVAC.com

"Makes WAY Too Much Sense."

"The information has been easy to read, makes WAY too much sense, and can be applied immediately to my advertising.

Priceless information...

Raymond P. Attisano
Bethlehem, PA



CLICK HERE FOR INSTANT ACCESS!

 

"A Rare Find!"

"Alan, your book is a rare find! 

Full of eye-catching graphics, easy to understand explanations, and practical examples - I use your book for all my clients. 

It's like having an advertising department for a bargain price!"

Virginia Duan
Internet Marketing &
Small Business Consultant
www.VirginaDuan.com

"A Concise, Easy to Replicate Formula... Incredible."

"Your book is incredible. It’s full of great information and yet you present it all in a concise, easy to understand, easy to replicate formula.”

Jon Rivkind
Izzy and Zoe’s Restaurant
Philadelphia, PA

"Your Course is a Breath of Fresh Air..."

"Most people would think that, given the huge amount of dollars spent on Yellow Page advertising, there would be more good information on how to best use it."

"That's not the case, and your course is a breath of fresh air in an area of education that's woefully underserved."

Jerry Purvis, Writer and Publisher
Cyberscript Communications
Scottsbluff, Nebraska

 

"Your Course is Worth Far More Money
Than What Your Charge For It!."

"Alan... I spend over $10,000 a year on Yellow Pages Advertising and still I was skeptical about spending to invest in your course.

I would have been an idiot if I passed this by,  Running a successful ad in the Yellow Pages is just too important to my business, and your course is worth far more than what you charge for it."

Alex Faigel
Boston, Massachusetts

"Absolutely the Best"

Absolutely the best do-it-yourself book I have ever read. In this day and time very few products live up to their advertising.  This one actually surpassed it.

The GREATEST thing about it was that with a little time even an old telephone man with no marketing ability could design a very good attention grabbing ad. I was also impressed with the personal call from you five minutes after leaving a voice mail asking for a critique. Great job excellent product!

Tommy Swanner
Superior Telephone Systems
www.STSWiring.com

"Simple Changes That Draw Attention
to Your Ad Like a Magnet"

"Wow.  Simple changes that draw attention like a MAGNET, holds it, and develops trust until they pick up the phone and call you.  I'm thoroughly amazed.